Artful logos are powerful. In the world of social media marketing, there are several strategies that companies can use to promote their products or services. Two such strategies that are growing exponentially with the rise of social media are native advertising and word-of-mouth (WOM) marketing.
Native advertising involves creating content that blends in with the user’s experience on a particular platform. While WOM marketing involves leveraging the power of satisfied customers to spread the word about a brand. Both of these strategies are relatively inexpensive and therefore excellent for small businesses or startups. Certainly for low marketing budgets although any business can benefit from them.
Having an artful logo; a logo that uses artistic features to communicate a brand value or purpose, is a great way to capture more potential customers. Particularly through these marketing methods.
In this blog post, we’ll explore the importance of these marketing strategies and how artful logos can work to their advantage. I will give you an example with one of my personal favorite brands!
Artful Logos in Native Advertising
What is Native Advertising?
Native advertising is a form of marketing that aims to seamlessly integrate branded content into a platform or user experience. The goal of native advertising is to make the content feel less like an ad and more like a natural part of the user’s experience. This can help increase engagement and reduce ad fatigue.
One of the most significant advantages of native advertising is that it allows companies to reach their target audience in a non-intrusive way. Instead of interrupting a user’s experience with a pop-up ad or banner, native advertising allows brands to create content that fits naturally into the user’s journey. This can be anything from sponsored content on a news website to branded videos on social media.
How Artful Logos are Useful in Native Advertising
Artful logos can be an effective tool in native advertising. By using a logo that is visually appealing, brands can create content that is more likely to grab a user’s attention. For example, imagine a clothing company that creates a sponsored post on Instagram.
Instead of using a plain text logo, the company uses a colorful, artful logo that simultaneously fits the aesthetic of the post and stands out in the user’s feed. This can help the content blend in with the user’s experience while also catching their eye.
Another advantage of artful logos in native advertising is that they can help establish brand recognition. When a user sees the same visually appealing logo multiple times on different platforms, they are more likely to remember it. This can lead to increased brand awareness and, ultimately, more sales. Artful logos tend to suit native advertising better than more simple, formal designs. Mostly, because they can be designed to fit the aesthetic of the audience they are trying to reach.
What I mean by this is that a bank, for instance, does not typically want to give off a vibe of being casual and relatable. Usually, more often strong and trustworthy. This is often portrayed through less elaborate designs. The simple nature, however, makes it more obvious that it is a logo rather than just an artistic design.
Native advertising is more in tune to the logos that dont necessarily look like logos, but catch your eye because they are just beautiful.
Artful Logos and Word-of-Mouth Marketing
What is Word-of-Mouth Marketing
Word-of-mouth (WOM) marketing is another type of marketing which relies on the power of customer recommendations. It is based on the idea that people are more likely to trust the opinions of their friends and family than they are to trust advertisements.
WOM marketing can be incredibly effective because it allows companies to reach new customers. More importantly, without spending a lot of money on advertising. Instead of relying on expensive ad campaigns, companies can leverage the power of their satisfied customers to spread the word about their brand.
Artful Logos in Word-of-Mouth Advertising
Artful logos can be a powerful tool in WOM marketing because they can help start conversations about a brand. For example, imagine a person wearing a t-shirt with a colorful, eye-catching logo on it. When someone asks them about the shirt, they can start a conversation about the brand and what they like about it.
This can lead to increased brand awareness and, potentially, new customers. As described above, it works even better when the logo design is so artful that it is not obvious that it is even a logo at first glance. I will give an example of this below.
In addition to starting conversations, artful logos can also help make a brand more memorable. When someone sees a logo that is visually appealing and stands out from the crowd, they are more likely to remember it. This can lead to increased brand awareness and, ultimately, more sales.
My Favorite Artful Logo Design At Work
One of my favorite examples of an artful logo that uses these tactics is a brand that is near and dear to my heart. The Portland Gear® brand has a logo that features a bold letter “P” with the outline of the state of Oregon in the hole of the letter. It represents the city of Portland, Oregon.
Most of all, it has become an icon throughout the state, with the brand even becoming associated with the Portland Trailblazers and Winterhawks. This simple yet artful logo design also manages sparks conversation every time I wear it. People frequently complement me and ask me where I got my simple grey hoodie which features only their logo enlarged over the middle of the sweater.
People often don’t even realize it is a brand, they just think it is a cool design. After all, this is what draws them to ask me about it. I might as well be an ambassador for them for the amount of WOM advertising they have gotten from me alone. This is what is accomplished with the perfect artful logo. It catches attention, elicits emotional connection, and sparks a conversation.
Let An Artful Logo Work For You
In conclusion, native advertising and word-of-mouth marketing are two powerful strategies. Most companies can use this to promote their products or services. By leveraging the power of artful logos, companies can create content that seamlessly integrates into the user’s experience. Also grabbing their attention and making the brand more memorable.
By creating logos that are not only visually appealing but also representative of the brand’s values and message, companies can establish brand recognition. Increase brand awareness, and ultimately, drive more sales. These are just a few of the reasons that an artful logo may be perfect for your business!