Above all, social media can strengthen your brand. After all, for brands, social media is more than just a social platform.
It plays an integral part in building brand awareness, finding and connecting with your target audience, and fostering lasting relationships.
And as we navigate through 2024, social media has become more important than ever.
This is especially true for brands looking to strengthen their online presence and build a competitive edge.
In today’s article, I will discuss 5 simple yet effective ways social media can strengthen your brand.
Let’s delve into them.
5 Ways Social Media Can Strengthen Your Brand
Whether you’re launching a new brand or looking to refresh your social media strategy, here are 5 simple ways social media can strengthen your brand in 2024.
1. Expanding Your Reach to a Wider Audience
Social media plays a powerful role in expanding your brand’s reach.
With over 4 billion active users across different platforms, you can easily tap into the vast pool of potential followers just waiting to discover your brand.
Image via We Are Social
About 90% of marketers say that leveraging social media marketing tools like paid social ads has greatly increased their brand exposure. The Attrock curated list of best social media marketing tools can help you choose the right one.
This can be the same case for your brand.
With a well-crafted social media strategy, your brand will attract more attention, converting casual scrollers to loyal followers.
Other tips to help expose your brand to a broader audience and ultimately strengthen your brand include:
- Use the right hashtags: Use hashtags relevant to your business or niche to allow relevant users to discover your content.
- Create valuable content: Give people relevant information, and they’ll reward you with shares or a follow.
- Encourage tagging: Encourage your followers to tag other people who may enjoy your posts or benefit from your content.
- Use brand colors and brand logo: Use brand colors in your posts and always add your brand logo to every image, particularly if it’s sharable.
- Create appealing visuals: Use attractive visuals with valuable content to immediately grab attention and boost your engagement.
2. Connecting You with Your Audience on a Personal Level
If you play your cards right, social media can strengthen your brand by helping you connect with your audience on a deeper level.
You can keep your audience engaged by:
- Engaging in conversations with them
- Responding to their comments and questions
- Running social media contests
Often, social media users seek connections with real, authentic brands.
Staying true to your brand provides an excellent opportunity to connect with those of similar interests.
Most social media platforms allow you to collect first-hand feedback from your followers.
This can help you enhance your brand’s image and foster a better relationship with them.
Always respond to your followers’ suggestions, comments, and posts, and utilize them for your brand’s development.
This gives your audience the impression that you care about giving them a memorable experience and that their feedback will not be ignored.
To easily monitor your brand’s mentions and respond to them ASAP, take advantage of social media monitoring tools.
These tools provide an overview of your brand’s mentions, including how many times it’s been mentioned and by whom. They also allow you to respond to various social media comments related to your brand from a single dashboard.
3. Providing Opportunities to Collaborate with Industry Experts and Influencers
Social media is an effective networking tool.
You can use it to connect with potential customers, experts in your industry, and social media influencers.
Did you know that customers are more likely to purchase from or follow a brand recommended by people they trust and respect?
In fact, 31% of social media users admit to discovering new products and brands through influencers they follow online.
As such, influencer marketing is an excellent social media strategy that has proven to:
- Drive brand awareness
- Attract new audiences
- Promote brands’ products and services
By associating your brand with people who’ve already established a positive reputation and following in your field, you can increase your brand’s recognition and gain your audience’s trust.
If you’re wondering how to find the right social media influencers for your brand, these tips will come in handy:
- Use an influencer marketing platform like Afluencer or Mavrck to discover influencers that match your criteria.
- Use search engines like Google. A simple search like “your industry + influencers in X region” will help you find local influencers.
- Ask for recommendations from your friends, industry contacts, employers, colleagues, etc
Once you’ve found the perfect influencer, send them a direct message on social media or contact them via email for a more professional approach.
Check their profile bio or website for their email address. If you can’t find it there, use an email finder, which can help you find a verified email address for anyone, for free!
4. Boosting Your Brand’s Reputation
In today’s digital age, social media can make or break a brand’s reputation.
The potential for your brand’s message to reach millions of people within a fraction of a second is immense.
By carefully crafting and fine-tuning your brand’s social media content, you can create a memorable brand image that will help you maintain a positive online reputation.
You can do this by:
- Being genuine and transparent in interactions with your audience. This helps build trust and loyalty.
- Sharing real-life experiences and addressing your customers’ concerns openly. This shows that you’re reliable and trustworthy
- Thinking carefully before you post. Never post anything that conflicts with your brand’s message.
- Monitoring your social media conversations and customer sentiment surrounding your brand
Remember, consistency is key.
Ensure that your social media branding strategy is cohesive and clear across all your social platforms.
Luckily, you don’t have to manually post every day on your social channels.
Use tools for social media management to help you plan and schedule posts across different networks.
This will help you maintain an active online presence.
5. Creating a Strong Brand Image
Social media is the perfect channel to humanize your brand and create a distinct brand image.
If your audience can relate with you and empathize with you as a brand, you’re likely to get more followers.
It doesn’t matter if you’re managing all the social media accounts alone, or if you’ve employed a brand manager to do all the work.
What your audience sees is the brand. And that’s who they attribute your account to.
Ready to Strengthen Your Brand with Social Media?
As we ease into 2024, the role of social media in strengthening your brand has never been more evident.
With these five simple strategies, your brand will be fortified and authentically resonate with your audience, foreshadowing a year of growth and advancement.
Remember, building a robust online presence begins with having a strong brand identity.
Creating captivating social media content that stands out will put you ahead of the game and help foster trust, credibility, and authority.
Follow these tips and take your social media marketing to the next level in 2024. All the best!
Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing.