If you’ve been intrigued by the world of tech, you may want to consider starting your own computer repair business. Having a private business means you can set your own schedule and be your own boss. You may even want to hire a team of professionals and be their boss too!
If you want your new computer repair business to be successful, you will have to think about how you will market it. Then, you will need to develop a branding plan. Once you do those things, you can make an enticing logo that will get clients in the door. You will be on your way to a successful business in no time!
Types of Services
Depending on the level of repair services you will be offering, your required education level will vary. There are many college programs available for IT and technology. Most of them can be completed in two or four years. Sometimes, even less time is needed. If you are starting your own computer repair service, you may want to seek out a degree in business management. It will be up to you to decide if you will be the only person in your business or if you would like to hire a team of people to work for you as well. You will need strong communications skills to have a computer repair service. It may be necessary for you to work odd hours as well.
All Day Every Day
Running your computer repair service can be a very eventful job. You will be very active during the day. You will spend some time sitting in a stationary position, while you take apart and reconstruct computer parts. Other times, you will be traveling to clients that need your help or to warehouses for tools. You will also spend a lot of time on the phone. Time on the phone will be used to schedule appointments with clients. Some clients may even only require your services over the phone, as you guide them through a simple troubleshooting process.
Part of developing your business will be to decide if you will make house calls or not. Would you prefer to travel to your clients and repair their computers at their home of business? You could instead have a permanent location, and clients would bring their laptops or computers in to you. If you don’t want to choose between one or the other, you may consider requesting individual clients bring small devices to your business, and you can travel to offices for larger computer repairs. The choice is yours!
Marketing Strategy for Your Computer Repair Service
One of the best ways to market your computer repair service is through online advertising. Using marketing tools, such as Facebook Ads, will reach out to hundreds or even thousands of possible clients. On the other side of the coin, you should choose a second form of advertisement. After all, how will a client know how to contact you if their devices are not working? Utilize business cards or ad spaces in print.
A Logo by Design
Another key part of marketing your computer business is making an eye-catching logo. You can also think of an attention-grabbing name. With the logo and business name combined, you need to effectively communicate to the public what your business is. You can give a general idea of the services you do. A slogan can even be incorporated into your logo. Include your logo and name on any business cards and adverts you present.
To separate yourself from the competition, think of a guarantee you can offer clients. Can you offer money back on a service? Is there a promise you can make returning customers? Will first time clients get a special discount? Choosing one of these will get new clients in the door. Your personality will also affect how you are viewed compared to your competition. If you are a friendly and hospitable person, you will likely gain more customers. Some may even leave other older repair services and seek you out!
Branding Strategy for Your Computer Repair Service
Part of the computer repair service industry requires you to communicate with all types of clients. Some may have some computer knowledge and can discuss problems and solutions with you clearly. There are many customers, however, that have very little knowledge about computers. You will need to be patient and understanding of these types. Effectively communicate how problems began with their devices and what possible solutions are.
Timing is Key
To have a successful business with return customers, you must focus on time management. This applies to a few areas. Do your best to answer all phone calls as soon as you can or within a 24-hour period. This goes for emails as well. If you make house calls, you need to provide windows of time that you will be visiting your clients. Always show up on time. Finally, when you provide a timeline of when you will have a product repaired, stick to it. Do not deliver completed work late.
Another great way to brand your computer repair business is to offer pricing packages. If a customer needs their computer scanned, have viruses removed, and have an anti-virus software installed, you should bundle those services into one price. If the business of your client needs multiple devices repaired, you can bundle their fees into a single price as well. Price out each service individually, and clients will be intimidated by the rising costs. Creating a package deal makes the offer more appealing. Clients will come to you when they feel they are getting a good deal on a repair service.
There is a lot of work involved when it comes to organizing a computer repair business. You’ll have to start with a strong education in the field. Then, you’ll need to decide on a few important details about how you will run your business. To gain clients, you will need to write down a branding plan and a marketing plan. By advertising well and communicating with customers, you’ll have a successful business.