Everybody needs to stay trendy so to create a modern logo design for your business does just that. In fact, it doesn’t matter whether you’re a small, emerging brand or an established multinational corporation: your logo matters.
Much more than just a simple visual element, a modern logo functions as an attention-grabbing asset. One that reflects and reinforces the company’s identity. Therefore, it’s no surprise that the world’s biggest brands all put significant emphasis on their logo.
Whether you’re a a small start up company or an existing company looking for a refresh, creating a modern design logo is a great way to move forward.
In this post, we’ll run through a few modern simple logo design ideas that can serve as inspiration for your logo design. However, if you need a little help creating a logo that grabs the attention of your customers? Get in touch with the team here at The Logo Company. We have been creating modern logos for over 20 years and never get tired of it.
Minimalistic Approach
First of all, minimalism has become a widely popular trend. This is not just in the world of logos, but in everything to do with style. In an age when there’s more, more, and more of everything, the ‘less is more’ approach speaks to modern consumers who are constantly bombarded by visual stimuli.
Plus, they look great.
Above all, they’re instantly memorable (since they’re minimal by nature, there’s not a whole lot to remember!). Secondly, trusted by some of the world’s biggest brands. Nike and Apple both use minimalist logos. That’s no accident.
Minimalism also features heavily in modern logo design because of their adaptability; they look great on all screens, including smaller screens such as smartphones and smartwatches.
Timeless Appeal With A Modern Logo Design
Just because you’re a modern brand, that doesn’t necessarily mean that you’re a futuristic brand. For instance, if your brand is heavily influenced by tradition, then choosing a logo design that has timeless appeal can be an effective way to engage modern audiences.
The magic of timeless logos is that they’ll look just as good ten years down the line as they do today. While you might have to tweak the design every now and again, broadly speaking, timeless logos have long-term appeal. You can stick with them for a long time.
More importantly, the key to creating a logo with timeless appeal is to avoid modern trends that will quickly become dated as trends evolve. Opt for classic fonts, such as sans-serif fonts, and hues that have been dulled to create a muted effect.
Bold and Sleek Modern Logo Design
Looking for a modern simple logo design that also packs a powerful punch? Then a bold and sleek logo might be just what you’re looking for.
In short, bold and sleek logos make an impact, which means they’re great for getting your voice heard. After all, you tend to see these types of logos in industries where competition is fierce.
Remember that there should be a balance between bold and sleek. Overdoing it on the boldness can result in a logo that looks a little wacky. Even tacky. Therefore, bringing it a nudge of sleekness (or think: minimalism) can bring it back down to earth and ensure it makes the right kind of impact.
Fusion of Styles
For instance, creating a modern logo design that’s a fusion of different styles cannot only help to differentiate your brand from your competitors. However it, also help to attract a wider audience. Fusion-style logos draw upon ideas from different design elements, cultures, and traditions, resulting in a logo that’s fully unique.
More so, it’s a creative approach that is well-suited to brands that genuinely have something different to offer. It’s also common among brands that aren’t defined by a specific location. For example, a brand operating in the United States that has been heavily influenced by Canadian culture might ‘fuse’ both concepts. In the process, they’ll be fairly representing what the brand represents while also appealing to consumers on both sides of the border.
Iconic Symbolism For Modern Logos
At its best, modern logo design is so much more than simply a visual asset connected to the brand. Above all, it tells a story.
One can say that, creating a logo that’s based on iconic symbolism is an effective way to tap into your customers existing understanding. In the United States, the most commonly used iconic symbol you’ll find in branding is the Bald Eagle, which instantly informs consumers that it’s an American brand.
For instance, if you’re interested in having a logo that draws upon symbolism, then start by thinking about the values that underpin your business, and then create a list of objects/animals/spaces that reflect those values.
Creative Concepts
In a hypercompetitive age, standing out from the crowd is more difficult than ever before, especially in a cluttered digital environment.
More importantly, bringing the full force of creativity to your logo design can be an effective way to get people’s attention. It can even increase their interest in your brand. Something that’s unlike anything that has been seen before will also have people wanting to know more.
We tend to think of creative logos as risky, but in actual fact, many of the world’s biggest brands use logos that, when you really think about them, are pretty outlandish. Just think about the two-tailed mermaid on the Starbucks logo. It makes no sense, but it works.
Creative logos tend to age more quickly, but you can always make small adjustments and tweaks to ensure they stay relevant.
Moder Logo Design With A Retro Twist
Finally, modern logo design doesn’t necessarily mean that it’s all from the modern age. Modern retro logo design has become extremely popular in recent years. This approach allows brands to tap into the nostalgia craze driven by a yearning for the (often imaginary) simpler days of the 1990s and 2000s.
More so, logos with a retro twist tend to be pretty playful and are best reserved for brands that have a big focus on fun. Done correctly, they have a multigenerational impact, one that appeals both to youngsters and consumers who are old enough to remember the retro days themselves.
Get In Touch With The Logo Company Today
Need some help creating a quality logo that makes a lasting impression? The Logo Company is here to help. Our team can help put together an attention-grabbing logo that wows your customers. Click here to find out more.