There are a number of symbols that usually come to mind when we think of Easter. Bunnies, chicks and eggs are probably the most common. However, the traditional motif associated with the holiday is the cross as Easter is a Christian feast (with, some say, partially pagan roots) that commemorates the resurrection of Jesus. But what happens to various company logos around Easter time, and how do they make use of the aforementioned frequently used symbols?
Bizarrely, this is one of only a few Easter-themed Google Doodles the search has even done (this particular one is from 2000). It focuses on the Easter egg, a tradition popular with both the religious and secular community alike. Eggs, sometimes hollowed out chicken ones or else artificial ones made of wood or cardboard, are often elaborately decorated, while chocolate ones are frequently given as gifts. Sometimes Easter egg hunts are held, usually for small children, with eggs hidden outside and often said to have been placed by the Easter bunny.
The Easter bunny, as stylishly depicted in this logo, was allegedly introduced to the US by German immigrants in the Pennsylvania Dutch area in the 18th century. This bunny was actually originally a hare who delivered – or, more specifically, laid – brightly coloured eggs into the caps and bonnets of good children on the night before Easter.
Ask.com has featured a number of cuddly Easter creatures on its home page, although I particularly like this one due to the use of those fluffy little chick decorations that mysteriously start appearing everywhere in the lead up to the holiday; despite only being pieces of coloured fluff, they always seem to have the most amusing expressions. Cuteness aside, chicks’ frequent appearances around Easter are ostensibly due to their association with spring and new life.
Do you know of any Easter logos better than these eggcellent examples? Perhaps you’ve had to do some logo design adjustments for your company? Whatever your eggsperience, be sure to tell us about it on our Facebook page or by tweeting @thelogocompany using the #fridayfeature hash tag.
(I apologise profusely for the above for the awful mischief done to the English language in the above paragraph; I swear it won’t happen again. Until next year, that is.)