Spirituality & The Concrete Jungle: Spiritual Logos in New York

woman demonstrating her spirituality by meditating on wall with view of New York City in the back

First of all, New York is the city that never sleeps. Above all, a bustling metropolis where you can find almost anything you desire. And while it may be known for its fast-paced lifestyle, if you search for it, you will find that New York is also a city that is deeply spiritual. I know there are many different types of spirituality found in the city.  


Ranging from traditional religion to more esoteric forms of wisdom and healing. When launching a business within the spiritual realm, creating a logo that communicates your associations can be tricky. Deciding how and how much to incorporate spirituality in your brand is not an easy task. In this blog post, we’ll explore the different types of spirituality found in New York. Discussing how spiritual logos can be designed and used in various industries.

Types of Spirituality and The Logo Design Implications

In recent years, there has been a notable surge in spiritual and religious practices in New York City. Furthermore, the trend towards “new age” healing methods has been on the rise for some time. Even, if the COVID-19 pandemic accelerating this movement even further. This trend is perhaps in response to the fast-paced nature of city life. I believe, with many New Yorkers seeking a reprieve from the stress and chaos of urban living.


Practices like yoga and meditation offer individuals an opportunity to relax and leave behind the demands of daily life. Understandably, this appeal has drawn many to explore spiritual practices. As the city continues to evolve, it is likely that this trend will only continue to grow in popularity.

How to Incorporate Religion In A Logo Design

I  know that, religion is a cornerstone of spirituality in New York, and you can find a diverse range of religions practiced throughout the city. From Christianity to Islam, Judaism to Hinduism, and everything in between, New York is a melting pot of different faiths. 

First of all, there are a multitude of ways to incorporate your religions affiliations into your logo. Understandably, the most popular choice being an iconic religious symbol. For example, Christianity is symbolized by the cross, while Judaism has the Star of David. Furthermore, the Crescent and Star represent the Muslim faith. However, knowing there are also more covert routes like using less widespread imagery. For example, the Jesus Fish for Christianity, or a halo for those that believe in heaven and angels.

Above all, these are all excellent options for varying degrees of overtness. As we know, symbolism through the use of colors and numbers can also play a role in creating a great spiritual logo. For instance, using certain colors and numbers having specific associations to different religious groups. For example, I believe green is significant to Muslims. On the other hand, yellow is significant to Christians, Hindus, and Jews but for different reasons.

I understand that, the number 7 is also symbolic to Christians as it signifies perfection. However, 666 is the ‘mark of the beast.’ Most importantly, religious affiliations can be incorporated in such a way that it is obvious to the general public. Making it possible to design a logo that only members of the target group recognize as a demonstration of faith. Knowing that both are great options, and are appropriate in different scenarios, which are discussed below.

Spirituality in Healing & Wisdom

We all understand that over recent years, particularly following the pandemic, the world has seen a drastic uptick in interest for alternative medicine and thought processes. I know, New York is absolutely no exception. For example, healing practices like acupuncture, chakra healing, and crystal/herbal therapy have become increasingly popular. Most likely, as I see people seek to find balance and peace in their busy lives. Enlightenment as a result of practices like yoga and meditation.

Another example is wisdom through the interpretation of astrology are also on the rise. Above all, businesses that specialize in these practices could benefit from incorporating spiritual elements in their logo designs to communicate their beliefs.

Logo Design Elements for Spiritual Healing & Wisdom

Like with religion, symbols and colors are excellent ways to portray spirituality in your logo. Colors like blue, green, purple, and white are usually associated with spirituality and healing. Some symbols that may also be useful include is the lotus flower, a mandala, or the infinity symbol. Abstract designs through the use of shapes may also be an excellent idea for a more subtle approach. Circles, spirals, and waves can be used to represent positive energy, flow, completeness, and connectedness.


In terms of enlightenment and wisdom, for most people, these concepts feel just the way they sound. Light. After all when designing a logo for an organization focused on these practices, it is usually best to avoid harsh colors. Avoiding designs that feel closed off. Rather, like healing, consider using light colors with an airy feel like whites, yellows, baby blues, and other pastels.


The use of circles and other designs that communicate completion and wholeness can also go far to communicate your spiritual affiliations. Stars, space, and Zodiac symbols are also effective for businesses centered around astrology. Overall, though, the key is to create a logo that feels calm. People that participate in these spiritual practices are usually not fans of loud, busy designs as they reflect the chaos that they are trying to escape.

What Industries Are Spiritual Logos Appropriate For?

Most of all, spiritual logos can be used in a variety of industries, including those mentioned above like wellness and religion. However, less conventional uses include fashion and technology. Any business or individual who wants to express their spirituality can benefit from a spiritual logo.

For wellness businesses, such as yoga studios and wellness centers, a spiritual logo can help communicate the calm and peaceful atmosphere that these businesses strive to provide. For instance, in fashion. I believe, spiritual logos can be used to create unique designs that express a particular spiritual philosophy or worldview. Spiritual logos can be used to create a unique brand identity that sets you apart from your competitors and helps you connect with your audience on a deeper level.

As discussed above, practices like yoga, meditation, and alternative medicines are trending in New York. Some examples include mindfulness meditation classes, retreats, and workshops which are held by companies like MNDFL and The Path. WOOM Center and Sonic Yoga offer sound healing sessions that combine meditation, yoga, and sound therapy, and Maha Rose and The Alchemist’s Kitchen offer energy healing services that help people balance their energy and promote overall well-being. Read more on balance in Yin and Yang

You might take a look at the logos of other players in your industry to identify trends and draw inspiration.

Should I Use a Spiritual Logo Design?

Incorporating spirituality in your logo design is an excellent way to communicate your alignment with a belief system or spiritual practice to your potential customers. While this can be an asset when used appropriately, business owners must weigh the potential implications of their beliefs on their target audience.

In a city as diverse as New York, there are a multitude of belief systems represented. Even if this is an opportunity, it is also a threat. With such a diverse population, the likelihood of there being opposition to your spiritual perspective, particularly religion, would be irresponsible to ignore.

The unfortunate reality is that religion can be a hot topic and a catalyst for discrimination. It is important to note that there is a distinct difference between spirituality and religion, with the latter tending to be more tense.

Above all, this needs to be considered when deciding what type of images and associations you want to be the first impression of your organization. However, it is not intended to dissuade you from showcasing your spirituality. Merely, to consider whether it is the best move for your business.

So, if you’re looking to create a brand identity that expresses your spirituality or promotes a particular philosophy or worldview, then a spiritual logo could be the perfect fit for you. Furthermore, a spiritual logo can help you connect with your audience on a deeper level. Communicating the values and beliefs that are important to you.

View of the front steps and entry way to St. Patrick’s Cathedral in NYC

Next Steps: The Logo Company Can Help

In conclusion, spirituality is an integral part of life in New York. Therefore, spiritual logos can be used in a variety of industries to help businesses and individuals express their spirituality and connect with their audience on a deeper level. Whether you’re looking to create a New York brand identity for a wellness center, fashion brand, or anything in between, a spiritual logo can help you communicate your values and beliefs in a unique and memorable way.

The Logo Company can help on your hunt for the best spiritual graphic design for your company. Based in New York. We have years of experience designing logos for a wide range of businesses and individuals. Our team of talented designers can work with you to create a logo that captures your unique spirituality. Helping you stand out in your industry.

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