Logos for Fitness, Health, and Gym Companies

Whether you’ve just opened a gym or are looking to rebrand your fitness facility, you want a logo that is going to highlight your business and draw customers in. The Logo Company is here to help. We’ll work with you to design a robust, healthy, pumped up fitness logo that sets your business apart.

Do You Have Any Questions?

Fitness, Health, & Gym Logo Design Explained

There are more options than ever for working out. Yoga, Zumba, Pilates, free weight lifting, weight machines, and cardio are among the many types of workout regimens popular today. With so many options for fitness centers, personal trainers and plans, it is important that you create a fitness logo design for your exercise business that stands out and accurately represents what type of business you are in.

What Makes a Good Fitness Logo

A good fitness logo lets people know who you are quickly. Using short, descriptive words and fitness-related images, your fitness company logo can easily announce who you are and what you do for your clients.

 

Try to avoid fitness company logos that are a generic word without further information. Put yourself in the customer’s shoes and decide which would draw you in more, a logo that just says “Elevate” or the Anytime Fitness logo that tells you it’s a fitness center you can access anytime? 

 

The right fitness brand logo is going to entice your prospective customers and help pump up your business.

Fitness Logo Best Practices

At The Logo Company, we know that vibrant colors, fitness images, and strong, simple designs are the right recipe for successful fitness logos. After you’ve completed our online order form and we know more about your company, your goals, and your target audience, we get to work creating logo options that represent what your fitness company does. 

 

We get inspired by your business vision, your passion, and other successful fitness logos to help us create the right logo for you. We use the following simple best practices to design fitness company logos.

Highlight Your Niche

What does your fitness center or gym offer that is different from the others? Perhaps your gym is available to members anytime of the day or night. Maybe you have kickboxing or a particular type of equipment that is hard to find. Are you the only center in town that provides kettlebells or personal trainers? Your logo should give customers an indication of what to expect, especially since going into a gym can be intimidating for some people. The more they initially know about your company, the more secure they will feel choosing your business.

 

Make the logo friendly and inviting, unless you are catering to a particularly tough subset of exercisers, such as boxers or body builders. In that case, these niche logos should look tough. Think of the customers you are interested in attracting, and develop a design that appeals to this subset of customers. For example, if the gym is only for women, consider pink.

Be Different From Other Fitness Centers

Browsing through brand marks of other successful businesses, such as My Fitness Pal, Planet Fitness, or Gold’s Gym, is a good way to get ideas and inspiration. When it comes time to select a design, make sure it is not like any other business so customers are not confused, or worse yet, think you are trying to imitate someone else.
 

See how other companies use typography, colors, and images to send messages to consumers who are shopping for those services. Then choose typography and images that reflect your brand’s personality. For example, choose a rugged font for tough guy gyms with boxing rings and lots of free weights. Select friendly fonts for fitness centers catering to newbies, seniors, and women.

 

Choose images that reflect what customers can expect to find inside, such as exercise balls, kettlebells, and Zumba. Or choose a traditional fitness images like:

  1. Silhouettes of active figures (running, stretching, lifting weights)
  2. Weights
  3. Muscles
  4. Exercise equipment

These images are recognizable so you can count on them to accurately show that your business is in the fitness industry. But remember, you don’t want to look like everyone else. Add a unique element, splash of color, or trademark icon that customers can associate with your brand.

Choose the Right Color for Your Message

Colors are important in logos, because they send subliminal messages that the brain picks up without conscious thought. Choose a color that accurately reflects the message you want to send about your brand.

  1. White is the color of purity and cleanliness, and is the ideal color if your gym’s selling point is being the cleanest center in town.
  2. Black is bold and authoritative so it would be perfect for a boxing or Mixed Martial Arts studio.
  3. Blue is secure, confident, and trustworthy so it would be appropriate for a gym that specializes in healthy weight loss.
  4. Orange, yellow, and green would all be great colors for a yoga or pilates studio that focuses on holistic health and natural fitness.
  5. Pink or purple, which are youthful and feminine, would be good for a gym specific to women.

Use a Design That Looks Good at Any Size

Logos do not just go on your business stationery and website, they also need to fit on all different size advertisements, as well as the side of the gym or the sign on the center door. Select an image that looks good shrunken for tiny print ads, as well as blown up for the sign in front of the building.

 

Also, select one that will be easy to incorporate into all of your online and offline ads, such as the newspaper, flyers, bumper stickers, coupons, website, social media pages, and other applications. Think about how it will look on a giant billboard as well as stitched to sweat bands or other merchandise you could sell or give away as promotional items for the gym.

 

Choose colors and color combinations that speak to people likely to use your particular center.

Don’t Be Overly Complicated

The best logo designs are also simple. It sounds impossible to create a design that tells a story and looks different from the others, but is still simple and easily recognizable. Yet, this is the best design technique. It doesn’t have to be as bare bones as an Apple computer, but it doesn’t need to be so complex that people cannot tell what it is.

 

If the logo looks good at smaller sizes, it has to be simple enough to shrink and maintain its integrity. Create a design that is as simple as it can be and still get across the message you are trying to convey.

Hear From Satisfied Clients

See why other clients love our financial logos.

Thanks again for the quick responses and great service. We have used The Logo Company for the past 4 years from the initial logo design to business cards to marketing materials and couldn’t be happier.

ANTHONY SUSCO

Thanks to the team at the Logo Company for creating a great logo for us. We will now be using this to represent the parent company of our organisation, and this new logo will definitely reflect the professional image we aim to reflect.

IAN

How to Choose a Design With The Logo Company

We make it easy to design a logo that meets all of these criteria, even if you have no design savvy or experience. Once you provide the information on your business, we will assign a team of designers to work out a few options for you. At the end of three days, the design team will present you with several choices. You can select one of these, or ask the team to make some changes until you get it exactly how you want it.

 

Once you are happy with the design, we will present the completed design to you in a variety of formats. These are the formats you will need for websites, printed materials, promotional merchandise, advertisements, and much more. Your design is kept on file at The Logo Company, so that if your computer ever becomes corrupt or your gym or fitness center is damaged or destroyed, you still have access to your unique logo design. It makes a tough job quick, easy, and inexpensive.