It’s All Natural: Creating and Selling Environmentally Friendly Soaps and Lotions

There’s definitely a market for all-natural products. The movement towards small shops and farmer’s markets has cleared the way for a need for items like environmentally friendly soaps and lotions. Many of these products are designed and made by one person who runs a small business. If you have a great recipe for these types of items, as well as the ability to make them in bulk, then starting a green business might just be for you. In order to get started, you’ll need to think about your business and put a solid plan in place. Here are some suggestions.


Why Make All Natural Products

All natural products are extremely popular right now. There is a huge market for them. People have been shying away from things made of chemicals (most of which could potentially be harmful.) They also avoid products that have been tested on animals. Many larger companies that make things like soap and lotion tend to do both of these things – test on animals and include chemicals in their products. You can fill this niche with your own line of green – also known as environmentally friendly – items. Before you get started, you’ll have to consider which of these products you want to make. The most popular are types of bar soaps and various lotions. However, even that can be broken down into categories. Lotions can be made and marketed for the hands, face, feet, and body. Yes, some of those product categories overlap, but generally, face lotions are quite different from body lotions, as ones in the former category need to be gentler. However, this leaves out a number of other products that can be made using environmentally friendly ingredients, such as bath bombs and liquid soaps. If you want to run a well-rounded business, then you should consider adding some of these to your product lineup as well. Finally, the last part of the product decision process involves choosing the ingredients that you’ll use. Many of these items include essential oils, as well as standard soap-making (non-chemical) ingredients. Essential oils have a number of different properties, from calming to invigorating, and you can either make soaps and lotions that feature one oil prominently or that consist of a blend.



Marketing an Environmentally Friendly Business

Once your product line up has been decided, you next need to come up with a marketing plan. This starts with a business name, which is then used for the logo. Every business needs both of these. The name should reflect the type of products that you’re making and contains words like environmentally friendly, green, or all natural. While you don’t need to use all of these terms, at least one should be in the name. You can then use your own name, such as “So and So’s Green Soaps” or come up with something clever based on your favorite plant or a feature of your products. The logo comes next. A good logo reflects the business. In this case, you’ll want to use some kind of plant-based imagery, or even the color green itself. Stick to a font that isn’t too serious or too cartoonish. You want to meet that balance between the two. Once you have your logo all set up, the final part of your marketing materials involves finding a way to get your business’ name out there. Since you’re running a green business, you might not want to print up standard business cards. Instead, get digital ones made. These can be passed around via email or on the internet. There are several different types, depending on your needs, and none of them waste paper or plant life. With that said, if you do want physical business cards, make sure that they are made of recycled paper. There’s also a type of paper that comes embedded with wildflower seeds. Using this for your business cards is a nice touch. Once you have all those decisions made, you need to create a website. This should have your logo prominently featured on it, and must have information about your business and your products. People need to know where to buy your items.



Selling Your Goods

There are several different ways to sell environmentally friendly soaps and lotions. These include selling them through the mail. You could set up a web store or use Etsy, and then mail your items out to buyers. If you’re going to do this, then you should consider buying and using green packaging supplies. After all, nothing will throw people off more than receiving your all natural soaps packaged in Styrofoam. There are many different recycle paper and cardboard boxes out there. They might cost a bit more, but their environmental impact is lower, and they will carry through your overall message. Another great way to see your products is by setting up tables or a booth at a local farmer’s market or at a number of festivals held in your city. Many places have small festivals that bring in local vendors. Look for craft fairs, small local music festivals, and more. You’ll probably sell quite a few of your products at them. Before you can do this, though, you’ll need to get a business license. This is done by contacting your state’s government office and filling out a form. As a result, you’ll have your own business tax I.D. number, and will be legal to operate your company. Farmer’s markets, festivals and the like won’t be able to lease you space until you have this. However, many craft fairs don’t require one. It all depends on the laws in your area.



As you can see, starting a business that sells environmentally friendly products is not overly complicated. The hard part will be choosing which products to make and sell – and which essential oils to use. Once you have your logo, as well as all of your other marketing materials in place, you can get started. You’ll have fun and be a success while saving the planet a little at a time.

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