Lights, Camera, Action! Directing Your Own Film Business

Becoming a director can look very glamorous. Between throwing film viewing parties and everyone seeing your name roll through movie credits, you may feel inspired to start a film direction business. There is a lot of hard work involved to be a successful director.


You will need to think about what genre you would be good at directing. You also must be prepared to work with a lot of people throughout the day and to work long hours. If you think these are challenges you can handle, then it’s time to develop your branding and marketing strategies for your film business!


Being Unique in the Field

One of the most important aspects of being successful in the film industry is having a unique voice. Many popular genres in the film industry can become stale. In other words, movie-goers are seeing the same types of films over and over again. As a director that is new to the field, your style of film has to be considered a “breath of fresh air.” There are multiple ways to create a unique voice in your work. You may choose to work with a specific style of actors and actresses. Instead, you may deliver a specific continuing message in each film you direct. Perhaps you can include a recognizable plot or twist within your films.


Go Big or Small

As a director that is new to the film industry, your film production will likely be on a small scale. This means you will have a tight budget. You may need to make some sacrifices throughout the production of your film to meet this budget. When your business begins to see growth, you will have to decide between staying on a small scale or escalating to a larger scale production. With larger budgets, you may invest in more use of special effects or better locations. On the other hand, your small-scale production values may become a part of your unique style of directing. This will be a decision that will have to be made carefully about your film business.



Being a director involves much more than shouting “lights, camera, action!” You must work from multiple angles to convey the message you want to deliver through your film. Working closely with your actors and film crew will be very important. The smaller your cast and production team is, the easier this will be. However, having a larger staff means you can focus more solely on your direction rather than managing other aspects of your film.


Branding Strategy for Film Directors

Being intimately involved with the filming process is a part of your branding strategy. Take the time to get to know your actors on a personal level. Spend time on and off set with them. This will make it easier for your actors to develop their characters. It also ensures your film is being portrayed as you want it to be, and the entire crew is on the same page. You will also want to create relationships with anyone on your staff. From wardrobe to filming staff, it’s important to communicate clearly with everyone involved.


Being in Charge

The larger your production value is, the more responsibilities you will have to delegate as a director. This has pros and cons involved. The pro in this situation is that you will be individually responsible for less work. You can focus your attention on building your brand as a director in your film business. The con in this situation is it is easier for communication to get skewed. Just like playing a game of Telephone, the more people that are involved, the more likely the final message delivered will be different from what you originally wanted. Put careful consideration into delegating responsibilities amongst your film crew. The more effort you put into this step, the better results you will see.


A significant and perhaps obvious part of your branding strategy is the type of film you produce! What genre are you most interested in? Will you cover multiple genres in your film business? Many directors stick to one genre or style of film that they specialize in. The best advice is to do what you know and what you’re good at.


Marketing Strategy for Film Directors

Create a name and logo for your film directing business! As a director, you may choose to use only your name as the business name. However, a logo is just as important. You can use this logo on your business cards and any other type of advertising you intend to utilize. Your logo may include imagery that reflects the genre of your films.



Exposure in the Field

One of the best ways to market your film business is to enter film festivals. This can be either local or national festivals. Enter as many as you can. Film festivals can be a challenging thing to be accepted into. The more festivals you apply to be featured in, the better chances you have of being chosen to participate! This will be one of the most effective ways to be noticed in the film industry.


Not limited to film festivals, but equally as important, is to network with other directors and professionals in the film industry. Meet with directors to discuss strategies or even ask for advice as a new director. Networking with other professionals will lead to connections you can use as your business grows. This is a great way to meet production team members, camera operators, and other integral people in the film industry.



Starting a film directing business is not an easy feat. There are many components to growing any successful business. The film industry is so large and vast, and it will be a challenge to leave your mark on it. With a carefully thought out branding strategy and marketing strategy, you can be a successful director. Through your work, you will develop a recognizable voice and message in your films. Once you have your foot in the door, you can implement your strategies to have a successful business!

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