In the day and age where just about everyone is on the go, all the time, many standing restaurants don’t survive in the food industry. The food truck boom is revolutionary, and it’s time you got involved. Buying a truck and loading up your kitchen may seem easy enough, but establishing a successful food truck business takes a lot of hard work and creative thinking.
Designing a business plan for your food truck is the turning point in becoming noticed in a sea of like-minded food truck owners. Even if you think your street tacos will knock everyone’s socks off, putting the effort into your marketing and branding strategies is what is going to let your business soar. Following this outline is one of the first steps you can take to having a crowd-pleasing food truck business.
Food Truck Boom
If you haven’t heard of food trucks, then you probably live under a rock. Assuming you do not live under a rock, then you are well aware the food truck business is booming! The concept has become wildly popular for a handful of reasons. For one, they are usually operated by small business owners that are passionate about making good food! An even better reason for the popularity of food trucks is that they’re easy to access during lunch breaks for 9-to-5 workers. The meals sold from food trucks are often inexpensive and easy to carry and transport.
If you want to be a part of the food industry, owning a food truck is a great way to benefit within it. Perhaps you want to teach others about the delicious food from your heritage, maybe you want to share your family’s home recipes, or maybe you just happen to be really good at cooking! Whatever your reasoning for owning a food truck may be, you can easily get into this business boom with an airtight plan.
Create a Plan For Success
Creating a plan for your marketing and branding strategies is integral to running a successful food truck business. Your business plan will offer you a timeline of how long it will take to get your business off the ground. What you can expect to achieve can also be revealed in your timeline.
Marketing Strategies for Your Food Truck
The best part about food trucks is that, well, they’re trucks! You can take your business anywhere you think it will be the most successful! However, aimlessly driving around until someone buys your “world-famous chocolate chip cookies” isn’t a very good plan. Create a map of the areas you want to post your truck at and make a schedule of when you want to be at each location. Also, look into the food truck regulation laws of your area, and make sure you are not violating any codes on where you can park for business.
Once you’re parked in your location, you need to seperate yourself from the competition. Think about what makes your food truck special and why customers should want to buy your food over someone else’s. Do you make the best pulled pork in town? Do your Italian-inspired dishes have Grandma’s touch? Are your loaded nachos truly loaded? Select a “special item” that will attract attention, and feature it prominently on your menu.
Social media is a food truck business’s best friend. Using this tool will inform your customers where you are, where you’re going, and any other information they may need to know. Facebook, Twitter, and Instagram are all important social media tools to have for your business. They will also allow your fans to share their experiences at your business, creating more traffic and demand for your food truck.
Branding Your Food Truck
You’ll have to set yourself apart from the other food trucks you will undoubtedly be surrounded by. Consider the “voice” of your brand; decide what message you want to convey to your customers. Being unique in what food you have to offer will entice new customers to choose your food truck over their go-to lunch spot. Customers will also be intrigued by your overall theme.
Many customers like local food trucks that actively take part in their community. Small businesses thrive on their local economy. You will have to make your customers want to support you. Try involving your food truck with your community. Is there a festival your town hosts every summer? Sign your food truck up to work the event! Is there a local charity that community members care about? Set up a fundraiser to donate some of your business’s proceeds to that charity. You may also want to consider employing members of your community in your food truck to stimulate job growth. When your customers see that you care about them, they will care about you!
The Theme is Everything
A final, simple way to set yourself apart from the crowd is through decorating your food truck and giving it a theme. If you were hungry, would you choose to order from the plain, dull truck or the brightly painted truck with a logo? Especially when we are discussing eating, customers will choose a food truck that looks clean, detailed, and eye-catching. Designing a logo for your business will make your food truck recognizable and appealing. The logo should tell the customer what food you sell and the overall atmosphere of your business. Make the investment, and have your food truck properly painted to match your theme.
You may make the best burger you’ve ever seen, or the cheesiest mac and cheese, but your delicious creations won’t sell at your food truck unless you follow a solid business plan. By following the few simple ideas above, you will be several steps closer to achieving your dreams in the food industry. Some investments in time and money will make a world of difference and definitely get your food truck business noticed.