Recent Agriculture & Farm
Logo Design

Firstly, farming logos for farming and agriculture are often seen as faceless industries. Secondly, consumers encounter their products at the grocery store, but rarely encounter the farmers which tend to it before it hits supermarket shelves. More over, a farm logo design is often regarded as the public face of a company, so designing an effective one is crucial for businesses working on the land. Importantely, you need to decide who is your customer. Importance if a great image

What Should Agricultural and Farm Logo Design Portray?

Most importantly, the farming industry is all about sustaining life and providing sustenance, so farming logos for this sector should reflect these values. Furthermore, food businesses must always present themselves as trustworthy producers, however, this is especially important for those in this sector thus also when creating a farm logo design.. Farming also must be environment friendly. Keep it natural will teach you why. 

As you know, consumers rarely learn about farmers or their farming practices, so they will look to farming logos to form their first impression of a company’s credibility. This is one farm logo design that we created a while back Calamus Creek Farm

Farming Logos should present a company as:

1) Caring

2) Health-conscious

3) Wholesome

Furthermore, an effective farm logo design will paint a business as one which creates products which America’s families can trust. Want to know what farm logo design works in your State ? Design by State

Design your faming logos for a Target Market

While there are some similarities in the approach of farming and agricultural firms, it is important to consider the target market for your particular organization. Identifying your audience will help you create a farm logo design that speaks to them.

Like, farming logos for a dairy company, for example, may aim to appeal to ordinary American families. It will look to position itself as warm and nurturing. A tractor firm, however, will want to appeal to other farmers. It may prefer to create a unique farm logo design which presents an image of professionalism and performance.

The Images of Farm Logo Design Reflect the Industry

Furthermore, remember when creating a farm logo design that farming and agriculture industries have a sense of nostalgia for many Americans. Especially as more than 80 percent live in urban areas. Businesses in these sectors can capitalize on this fondness for their industry by using common symbols of rural life in its farming logos.  So, tools like tractors and pitchforks, natural imagery like open fields and trees, and even friendly animals in farming logos can all capture the imagination of consumers across the United States.

Above all, using images traditionally associated with farming logos and the industry can help consumers immediately identify with your organization. These images must be handled with care to ensure a company does not seem outdated and uninspired. A professional design firm like The Logo Company can make any image seem fresh, but in the wrong hands a farm logo design utilizing popular imagery risks blending in with others in the sector. This can therefore make it more difficult for a company to separate itself from the pack.

Furthermore, remember, the farming industries are also very diverse, so many businesses within these sectors choose farm logo design images which point to their area of specialty. Dairy farms, for example, typically use images of cows, while fruit and vegetable farms often integrate images of their produce into their farming logos.

Colors Connote the Earth, Invoke Psychological Cues

More importantly, the farming and agriculture industries are grounded to the planet, so it makes sense that earthy tones are typically featured in these sectors’ farming logos. To that end, in a a farm logo design you should take into account the effect color can have on consumer perception:

1) Browns trigger a sense of seriousness, reliability, and support.

2) Oranges promote a sense of physical comfort, warmth, food, security, and abundance.

3) Greens encourage a feeling of harmony, balance, refreshment, environmental awareness, and peace.

4) Yellow is an emotional color that brings a sense of optimism, self-esteem, friendliness, creativity, and confidence.

It is vital to make sure there is enough contrast between your farm logo design ’s background, its images, and its lettering, whichever colors you choose. Consider a farm logo design on a basic white background, for example. Red and black lettering and pictures are easy to see, but yellow elements are more difficult to discern. Considering the right amount of contrast when you are developing your farm logo design  will ensure it is easily read, even when the logo is reduced in size. What type of logo is right for you

Imperative to use the The Right Words in your farming logos

Small companies rarely have the corporate clout of business giants like Nike or Apple. These household names are recognizable with just an image, but farming and agricultural companies generally have to work a bit harder to generate brand awareness. Integrating a business name into its farm logo design is an effective way to help consumers connect the company with the visuals they see.

Some companies prefer to ignore external visuals and create farming logos made up of only their company name. This can help consumers focus on the company name, although it will not attract attention unless you choose an interesting typeface. Novelty or display typefaces work well in a farm logo design for this purpose, but you must make sure they are not too ornate. Typefaces with too many frills can become illegible when they are shrunk down.

However, there is merit in the psychology behind font selection for your farming logos. Serif fonts, for example, display a traditional, respectable mentality, while sans serif typefaces portray a more modern, progressive, and sable impression.

A concise slogan or motto on your farm logo design, can also teach customers about company’s values or products. Just be sure to keep your message short to make it memorable and readable, even when the logo is reproduced on a smaller scale. Do look into Branding for the agricultural industry

Big Bold Typography

The typeface you choose for your design can say as much about your company as the words you choose for your farm logo design. Big, bold typefaces, including Cooper Black and Impact, are typically used by companies in this sector. These typefaces are very clear to read and legible, even when the farm logo design is reproduced on a smaller scale or in black and white.

Choosing farming logos that can be reproduced in a range of formats is crucial for all industries. Your farm logo design will be shrunk down to feature on your products, business cards, and letter heads. It is also likely to be enlarged for a sign at the front of your property or business headquarters, or even on the sign of your buildings.The farm logo design must also work in the digital world on your company website and social networking pages.

Many of these instances will suit a color logo, but in others you could find a grayscale reproduction is more appropriate. The best farming logos look just as good, no matter what their size or colors.

In conclusion, an effective farm logo design is an ideal way to give a faceless farming or agriculture firm a clear identity. It t is just as important for farmers as it is for any other business. You do want people to pick your milk carton don’t you?.

Contact The Logo Company to learn how its talented professionals can create the best logo to represent your business.

Already have a farm logo design ? You might need our help to market it Marketing design