What type of logo is right for your business?

Do you need to pick one type?

I think its very important to look at types of logo design hence I wrote this blog that Im hoping you will enjoy, In a previous article I highlighted the importance of a logo in creating an identity for your brand and the five essential elements in making that logo a successful one. Moving on from there we will now look at various types of logos in order to help you discover which would be the best fit for your business.

There are three main types of logo called symbol, text, and combination. However each have their pros and cons, and one may be more appropriate for a certain types of logo for a certain type of business than the others.


1. Symbol – one of the types of logo

A symbolic logo is one that is entirely pictorial. Above all using symbols, images and shapes. Purely symbolic logos only really work with an already well-established business. They are usually the next step after having used a combination logo for long enough that your brand is now widely recognised. If you are an international company the benefit of a symbolic logo is that it doesn’t rely on language and so can be understood across the globe. A symbolic logo can be either graphic or illustrative, and you can find inspiration or even create your own designs on websites like Wepik, which offers a variety of templates and tools.”

a) Graphic

Graphic images are simple but striking designs that work well at any size and on any media. 

Different types of logos but both animals.
Caricature or character logo design usually offers a striking way to be seen.

b) Illustrative

Illustrative logos are more complicated and can get more information across than a graphic image. However they may not work well at small sizes as detail is lost.

Two companies that used illustrations only.
Two colors combinations that gives a very nice appeal to these logos. You might only need to use two colors to get the perfect look.

2. Text – another one of the types of logo

Text logos focus on either the entire company name or just its initials. There may be lines or boxes, but it is the text itself that forms the basis of the design. If the name of your business is unusual and memorable a text logo can work really well. If however it is fairly generic, you’d be better off with a combination logo. Text logos are also good if your company has many products or services that cannot be adequately shown in symbolic form. On the other hand a text only logo can make it difficult for potential customers to know what it is your company does.

a) Words 

Words. Only words are used in these types of logo designs. Lego and Virtual Impact
Did you know that words like Lego and Virtual Impact can make the entire logo? No special effects, no characters.

b) Initials

Clever use of initials. One for a famous fashion house and one for a movie company.
Using initials in logo is an increasingly popular type of logo style. We use it at The Logo Company – TLC

3. Combination – last but not least type of logo

Combination logos use both a symbol and text and are the most popular type of logo. By using a symbol along with your company name you get the benefits of striking visuals and easy recognition. Other caricature logos by TLC

Other design considerations


A 2-D logo is fairly simple and, as with a graphic image, works well at all sizes and on different types of media.

Black logo designs with different fonts. The text is one type of logo design that our can alter which is shown here. 2D logo designs
The font or text is part of types of logo styles that you can have created. These are 2D logo designs


A 3-D design can add a certain something to your logo, but care must be taken when printing at small sizes and on items such as clothing. Many big brands stay away from 3-D designs, with the exceptions usually being part of the technology industry. Computers and websites are the natural home of 3-D logo designs. 3D Logos by TLC

Apple logo and Xtreme genes logo. Two types of logo that are totally different but yet so memorable. 3D Logos
The types of logo that you can choose from really depends on the kind of business that you have so pick wisely. 3D logo designs

Negative space

The use of negative space in a design is a clever way to make an impact. The space between the e and the x in the FedEx logo creates an arrow shape, implying speed and movement; perfect for a delivery company. In the Business Aviation Solutions logo the “swoosh” gives the impression of movement and speed, while the negative space it creates echoes the nose of an airplane.

Negative space is the white space inside the image to create something new and unexpected. Two famous logos FedEx and BAS
Clever companies use negative space to highlight the white space in-between the letters. If you do it well, then its fantastic

FedEx logo and the creation that one of our designers made for BAS 

In conclusion, ultimately the types of logo you go for will depend on the different types of businesses that you’re in. Hopefully this article will have made those all-important design choices a little bit easier. To be sure you get it all. Use our branding service Brand design package

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