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Farm Logo Design Explained
Farming and agriculture are often seen as faceless industries. Consumers encounter their products at the grocery store, but rarely encounter the farmers which tend to it before it hits supermarket shelves. A farm logo design is often regarded as the public face of a company, so designing an effective one is crucial for businesses working on the land.
What Should a Farming and Agriculture Logo Portray?
The farming industry is all about sustaining life and providing sustenance, so logos for this sector should reflect these values. Food businesses must always present themselves as trustworthy producers, but this is especially important for those in this sector.
Consumers rarely learn about farmers or their farming practices, so they will look to logos to form their first impression of a company’s credibility. Logos should present a company as:
An effective logo will paint a business as one which creates products which America’s families can trust.
Designed for a Target Market
While there are some similarities in the approach of farming and agricultural firms, it is important to consider the target market for your particular organization. Identifying your audience will help you create a logo that speaks to them.
A dairy company, for example, may aim to appeal to ordinary American families. It will look to position itself as warm and nurturing. A tractor firm, however, will want to appeal to other farmers. It may prefer to create a logo which presents an image of professionalism and performance.
Logo Images Reflect the Industry
Farming and agriculture industries have a sense of nostalgia for many Americans, especially as more than 80 percent live in urban areas. Businesses in these sectors can capitalize on this fondness for their industry by using common symbols of rural life in its logos. Tools like tractors and pitchforks, natural imagery like open fields and trees, and even friendly animals can all capture the imagination of consumers across the United States.
Using images traditionally associated with the industry can help consumers immediately identify with your organization. These images must be handled with care to ensure a company does not seem outdated and uninspired. A professional design firm like The Logo Company can make any image seem fresh, but in the wrong hands a logo utilizing popular imagery risks blending in with others in the sector. This can therefore make it more difficult for a company to separate itself from the pack.
The farming industries are also very diverse, so many businesses within these sectors choose logo images which point to their area of specialty. Dairy farms, for example, typically use images of cows, while fruit and vegetable farms often integrate images of their produce into their logos.
Colors Connote the Earth, Invoke Psychological Cues
The farming and agriculture industries are grounded to the planet, so it makes sense that earthy tones are typically featured in these sectors’ logos. To that end, logos should take into account the effect color can have on consumer perception:
1) Browns trigger a sense of seriousness, reliability, and support.
2) Oranges promote a sense of physical comfort, warmth, food, security, and abundance.
3) Greens encourage a feeling of harmony, balance, refreshment, environmental awareness, and peace.
4) Yellow is an emotional color that brings a sense of optimism, self-esteem, friendliness, creativity, and confidence.
It is vital to make sure there is enough contrast between your logo’s background, its images, and its lettering, whichever colors you choose. Consider a logo on a basic white background, for example. Red and black lettering and pictures are easy to see, but yellow elements are more difficult to discern. Considering the right amount of contrast when you are developing your logo will ensure it is easily read, even when the logo is reduced in size.
The Right Words
Small companies rarely have the corporate clout of business giants like Nike or Apple. These household names are recognizable with just an image, but farming and agricultural companies generally have to work a bit harder to generate brand awareness. Integrating a business name into its logo is an effective way to help consumers connect the company with the visuals they see.
Some companies prefer to ignore external visuals and create a logo made up of only their company name. This can help consumers focus on the company name, although it will not attract attention unless you choose an interesting typeface. Novelty or display typefaces work well for this purpose, but you must make sure they are not too ornate. Typefaces with too many frills can become illegible when they are shrunk down.
There is merit in the psychology behind font selection. Serif fonts, for example, display a traditional, respectable mentality; while sans serif typefaces portray a more modern, progressive, and sable impression.
A concise slogan or motto can also teach customers about company’s values or products. Just be sure to keep your message short to make it memorable and readable, even when the logo is reproduced on a smaller scale.
Big Bold Typography
The typeface you choose can say as much about your company as the words you choose for your logo. Big, bold typefaces, including Cooper Black and Impact, are typically used by companies in this sector. These typefaces are very clear to read and legible, even when the logo is reproduced on a smaller scale or in black and white.
Choosing a logo that can be reproduced in a range of formats is crucial for all industries. Your logo design will be shrunk down to feature on your products, business cards, and letter heads. It is also likely to be enlarged for a sign at the front of your property or business headquarters, or even on the sign of your buildings. It must also work in the digital world on your company website and social networking pages.
Many of these instances will suit a color logo, but in others you could find a grayscale reproduction is more appropriate. The best logos look just as good, no matter what their size or colors.
An effective logo is an ideal way to give a faceless farming or agriculture firm a clear identity. Contact The Logo Company to learn how its talented professionals can create the best logo to represent your business.