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Fashion & Apparel Logo Design Explained
Since the fashion industry is so focused on aesthetics and appearance, it is essential to create a fashion & apparel logo design for this industry that is both beautiful and clearly represents your brand image. Fashion is also intensely competitive, so your logo must look different from any logo of a company or product line in direct competition with yours. Here are a few things to consider as you create your fashion apparel logo.
Create a Logo That Highlights Your Specialty
Identify the one thing about your product line that sets it apart from the others in the industry. Is your clothing made from all organic materials? Does your clothing line cater to plus sizes or perhaps only high-end customers? Maybe the clothes are designed to replicate fashions of the 30s or 40s. Whatever your specialty is, be sure that your logo makes this clear.
Incorporate design elements into the logo that highlight the special aspect of your product line. This will make it easy for customers to identify your unique selling point and remember it later when it is time to buy from you again.
Create a Logo That Isn’t Overly Complex
In order to tell the story of the product niche, it’s tempting to go overboard with complexity. This is especially true in the fashion industry, where there are so many different niches competing for attention.
The best logos are simple and easily recognizable by the customer. Signature logos work well, as do simple designs and patterns that clearly depict the niche of the clothing line. Make it as simple as possible to tell the story of your niche and stand out from the competition, but not so complicated that it does not work well in a variety of media.
Create a Logo That Uses Colors Effectively
Since colors are such a vital part of consumers’ buying decisions about clothing, it is especially important to use colors correctly when designing a logo for the fashion industry. Consider the psychology behind how people perceive colors when designing your logo and use colors that best represent your style and brand.
White is the color of purity and cleanliness, ideal for all-natural clothing lines as well as nighttime clothing such as nightgowns and robes.
1) Black is bold and authoritative, perfect for business clothes.
2) Red is passionate, which works well for lingerie lines.
3) Blue is the color of confidence and security, which works well for everyday clothing lines, as well as undergarments.
4) Orange is playful and enthusiastic, which is the ideal sentiment for casual wear and party clothes.
5) Yellow is warm and happy, a great pick for children’s clothing lines and upbeat women’s apparel or city apparel.
6) Green is fresh and natural, the perfect signature for outdoor clothes, such as sweaters, coats, and accessories, or natural product lines such as organic clothing.
7) Purple is royal, a great choice for high-end fashion.
8) Pink is youthful and feminine, great for female lines or children’s clothing.
9) Brown is stable and relaxed, a good choice for menswear or leisure attire.
10) Gray is very practical, a good selection for clothing lines such as career wear.
Use one color or a combination of colors to make a subconscious statement about the line you’re promoting.
Create a Logo That Looks Good in Black & White
Though color is important in getting across the message, not all media used for displaying your logo will have color capabilities. For example, newspaper ads, black and white programs at fashion shows, and some stitched logos must be rendered in black and white only. After designing a logo in color, make sure it is legible and still looks good when portrayed in two-tone or monochrome.
Browse through great logo ideas from your industry, such as the simplistic yet bold Abercrombie & Fitch, the versatile Alexander Wang, the creative yet unobtrusive Calvin Klein, Cartier, Chanel, Chloe, Christian Dior, and Coach. These are all simple designs, easy to recognize anywhere, yet all completely different from the rest.
Create a Logo That Looks Good in All Sizes
Logos are used on everything from tiny tags in garments to larger sizes for stationery. They are also used in extremely large billboards, storefront displays, or signs for a building’s exterior. While you are working on the logo design, ask yourself questions about how the representation will look in all sizes.
Does the typography remain readable when downsized to fit the tag on the garments? How well will it hold up when enlarged to a size several feet across a bulletin board? How will this logo look in digital format, such as online on the company’s website and advertisements?
Select a logo that works well in any size or medium, including stitched on fabric, printed on a billboard, or etched in stone on the company’s building. Even small companies should make these considerations, because as the company grows, so will the need for a flexible logo that can be used for a variety of applications.
Create Your Logo With the Help of The Logo Company
When you choose The Logo Company to design your logo, a team of designers will be assigned to your work. They will consider what design elements work best for your industry and develop five logo ideas for you to consider. You can review these five choices, come up with the logo design you like best, and the team will continue to work on the design until you are completely satisfied with the results.
The Logo Company then gives you the logo in a variety of formats, so you have the right format for your website, your printer, and every other conceivable application. This is the simplest, most affordable way for new fashion and apparel designers to get a great looking logo quickly and with little hassle.
The right logo helps your customers recognize you as you build and develop your brand’s identity. A smart logo design choice now can follow your company as it grows and prospers and will be an asset to treasure.