Fitness Logo, Health, and Gym Companies

Below are some examples of fitness logo we have created from scratch for our clients in the fitness sector. Please remember, your health logos will be completely unique. These real examples are just to give you an idea of the quality you can expect. You can change to view examples from a different industry by using the drop down menu.

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    • + Business Card Design
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Logo + Matched Stationery + 500 Business Cards

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Health, & Gym Fitness Logo Explained

There are more options than ever for working out. Health Logos for Yoga, Zumba, Pilates, free weight lifting, weight machines, and cardio. So many types of workout regimens popular today. With so many options for fitness centers, personal trainers and plans, it is important that you create a fitness logo for your exercise business that stands out.  Moreover,  accurately represents what type of business you are in. Working it out for your gym business

What Makes a Good Fitness Logo

A good fitness logo lets people know who you are quickly. Using short, descriptive words and fitness-related images, your fitness logo can easily announce who you are. Also what you do for your clients. A good example is our dear customers Monkey Bar Gym

Try to avoid health logos that are a generic word without further information. Put yourself in the customer’s shoes and decide which would draw you in more, a logo that just says “Elevate” or the Anytime Fitness logo that tells you it’s a fitness center you can access anytime? 

The right brand for fitness logo is going to entice your prospective customers and help pump up your business.

Fitness Logo Design Best Practices

At The Logo Company. We know vibrant colors, fitness images, and strong, simple designs are the right recipe for successful health logos. After you’ve completed our online order form. We know more about your company, your goals, and your target audience. More important,  we get to work creating fitness logo options that represent you.

We get inspired by your business vision. Also, your passion, and other successful health logos to help us create the right fitness logo  for you. We use the following simple best practices to design health logos.

Highlight Your Niche

What does your fitness center or gym offer that is different from the others? Perhaps your gym is available to members anytime of the day or night. Maybe you have kickboxing or a particular type of equipment that is hard to find. Are you the only center in town that provides kettlebells or personal trainers? Your fitness logo should give customers an indication of what to expect, especially since going into a gym can be intimidating for some people. The more they initially know about your company, the more secure they will feel choosing your business.

Make the fitness logo friendly and inviting, unless you are catering to a particularly tough subset of exercisers, such as boxers or body builders. In that case, these niche health logos should look tough. Think of the customers you are interested in attracting, and develop a fitness logo that appeals to this subset of customers. For example, if the gym is only for women, consider pink.

Your Fitness Logo should Be Different From Other Fitness Centers

Browsing through brand marks of other successful businesses, such as My Fitness Pal, Planet Fitness, or Gold’s Gym, is a good way to get ideas and inspiration. When it comes time to select a fitness logo,  make sure it is not like any other business so customers are not confused, or worse yet, think you are trying to imitate someone else. How to rebrand your gym

See how other companies use typography, colors, and images to send messages to consumers who are shopping for those services. The ultimate logo for fitness businesses Then choose typography and images that reflect your brand’s personality. For example, choose a rugged font for tough guy gyms with boxing rings and lots of free weights in the fitness logo. Select friendly fonts for fitness centers catering to newbies, seniors, and women.

Choose images that reflect what customers can expect to find inside, such as exercise balls, kettlebells, and Zumba. Or choose a traditional fitness images like:

  1. Silhouettes of active figures (running, stretching, lifting weights)
  2. Weights
  3. Muscles
  4. Exercise equipment

These health logos images are recognizable so you can count on them to accurately show that your business is in the fitness industry. But remember, you don’t want to look like everyone else. Add a unique element to your fitness logo, a splash of color, or trademark icon that customers can associate with your brand.

Choose the Right Color for Your Message

Colors are important in health logos, because they send subliminal messages that the brain picks up without conscious thought. Choose a color for your fitness logo (Psychology of colors ) that accurately reflects the message you want to send about your brand.

  1. White is the color of purity and cleanliness, and is the ideal color of health logos if your gym’s selling point is being the cleanest center in town.
  2. Black is bold and authoritative so it would be perfect for a boxing or Mixed Martial Arts studio.
  3. Blue is secure, confident, and trustworthy so it would be an appropriate color for a fitness logo for a gym that specializes in healthy weight loss.
  4. Orange, yellow, and green would all be great colors in health logos for a yoga or pilates studio that focuses on holistic health and natural fitness.
  5. Pink or purple, which are youthful and feminine, would be good for a gym specific to women.

Use a Fitness Logo That Looks Good at Any Size

Health Logos do not just go on your business stationery and website, they also need to fit on all different size advertisements, as well as the side of the gym or the sign on the center door. Select a fitness logo image that looks good shrunken for tiny print ads, as well as blown up for the sign in front of the building. Considering your social media as well, Getting social media right

Also, select one fitness logo that will be easy to incorporate into all of your online and offline ads, such as the newspaper, flyers, bumper stickers, coupons, website, social media pages, and other applications. Think about how it will look on a giant billboard as well as stitched to sweat bands or other merchandise you could sell or give away as promotional items for the gym.

Choose colors and color combinations for your health logos that speak to people likely to use your particular center.

Don’t Be Overly Complicated

The best fitness logo are also simple. It sounds impossible to create a design that tells a story and looks different from the others, but is still simple and easily recognizable. Yet, this is the best design technique. It doesn’t have to be as bare bones as an Apple computer, but it doesn’t need to be so complex that people cannot tell what it is. The birth of a logo

If the fitness logo looks good at smaller sizes, it has to be simple enough to shrink and maintain its integrity. Create a design that is as simple as it can be and still get across the message you are trying to convey.

Hear From Satisfied Clients

See why other clients love a fitness logo design

Thanks again for the quick responses and great service. We have used The Logo Company for the past 4 years from the initial logo design to business cards to marketing materials and couldn’t be happier.


Thanks to the team at the Logo Company for creating a great logo for us. We will now be using this to represent the parent company of our organisation, and this new logo will definitely reflect the professional image we aim to reflect.


How to Choose a Logo Design With The Logo Company

We make it easy to design a fitness logo that meets all of these criteria, even if you have no design savvy or experience. Once you provide the information on your business, we will assign a team of designers to work out a few options for you. At the end of three days, the fitness logo design team will present you with several choices. You can select one of these, or ask the team to make some changes until you get it exactly how you want it.

Once you are happy with the fitness logo, we will present the completed design to you in a variety of formats. These are the formats you will need for websites, printed materials, promotional merchandise, advertisements, and much more. Your fitness logo is kept on file at The Logo Company, so that if your computer ever becomes corrupt or your gym or fitness center is damaged or destroyed, you still have access to your unique logo design. It makes a tough job quick, easy, and inexpensive.