The Evolution of the Harley-Davidson Logo

Harley-Davidson is one of the most widely known motorcycle producers in the world, and as such it’s no real surprise that its logo is so well known. Indeed, the company’s logo is pretty important in its own right, the licensing of it and the Harley-Davidson brand having accounted for $40 million of their net revenue in 2010 alone. To motorcycles’ many loyal fans, the Harley-Davidson represents freedom in its purest form. But how has the Harley-Davidson company logo, which hog owners have stood together under for decades, changed over the years?


Although the very first Harley-Davidson motorcycle was officially assembled in 1903, it was in 1910 that the first version of the company’s distinctive ‘Bar and Shield’ logo was created.



In 1953 Harley-Davidson celebrated their 50 year anniversary, issuing this elaborate new logo design in order to commemorate it. The ‘V’ was included in order to honour the type of engine so commonly used in the company’s bikes, while a medallion version of this logo went on to appear on the front fenders of the 1954 models.



This version of the classic logo, arguably the most iconic, was introduced in 1965. Although this logo has pretty much remained standard, each proper Harley-Davidson dealership tends to have its own unique logo.



A 100th anniversary is nothing to be sniffed at, and neither is the logo Harley-Davidson commissioned to mark theirs. Featuring the unmistakeable Bar and Shield logo nestled between a pair of wings bearing the all-important dates, it appeared as part of a variety of different types of Harley merchandise in 2003.



Harley-Davidson’s 105th anniversary logo bore some similarities to the 2003 version in that it also featured wings either side of the company’s traditional emblem. In this 2008 iteration, however, the wings curved upwards and were more or less contained within a circular border bearing the dates. Limited edition 105th anniversary styling was specifically available for the Dyna Fat Bob, Rocker and Rocker C.



The Harley Owners Group, colloquially known as HOG, uses the following rather impressive logo. Created in 1983 in order to build and maintain lasting relationships between Harley-Davidson and their customers, you can find HOG chapters all over the world.



Whether you’re a HOG or not, do you have a favourite Harley logo?


Got a logo you’d like to submit for our evolution spotlight? If so, please submit it via our Facebook page or Twitter @thelogocompany.

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