Traditional logo designs are back to stay

A one man business. A guy standing in his traditional food market stand looking at his traditional logo design

Are traditional logo designs making a come-back?

Well, do we need traditional logo design still? I certainly believe so as in today’s ever changing market we need something to hold on to. To trust.


When it comes to a traditional logo design, there are a few key elements to keep in mind. Generally speaking, traditional logos often draw inspiration from classic design elements that evoke a sense of timelessness and longevity. Ultimately, the goal of a traditional logo design is to create a recognizable emblem (often family-oriented) that can serve as a shorthand for a brand’s identity, values, and mission. Let me tell you a bit more on how to create that trustworthy logo design that will be the base for your business and your family for a very long time.

What Is A Tradition

Starting with an obvious question. Well, a tradition is a practice, belief, or behavior that is passed down from generation to generation within a society or culture. It can be a custom or ritual that has been practiced for a long time and has become an integral part of a community’s or family’s cultural identity. So how do I add that to my logo? 

A mother and two children playing in the home office. Traditional logos needs to feel and be trustworthy

How To Best Add A Traditional Feel To Your Logo Design

The answer is simply, to add a sense of tradition to a logo design, it is important to incorporate elements that evoke nostalgia and history. Consider using traditional fonts and colors that represent the company’s culture and heritage. Use classic symbols and imagery that are associated with the industry or field of the business.


Think about incorporate traditional patterns or textures that add depth and richness to the design. You can also use a vintage or retro style that gives a nod to the past. However, it’s important to balance tradition with modernity to ensure that the logo design appeals to a contemporary audience. By weaving elements of tradition into your logo, you can create a distinctive and enduring design that reflects the values and ideals of the brand.

Traditional fonts and colors

Overall, traditional fonts are those that have been used for centuries and are recognized as timeless and classic. Some examples of traditional fonts include Times New Roman, Baskerville, Garamond, and Helvetica. As you notice, these fonts tend to be clean, easy to read, and have a classic feel.


As for traditional colors, they include black, white, shades of gray, brown, and navy blue. These colors are versatile, timeless, and work well with a wide range of branding and design projects. Furthermore, they can be easily paired with bolder or brighter colors to create a more dynamic and interesting color palette.

However, it is important to note that the definition of traditional can vary depending on the context and industry. Some industries may have their own set of traditional fonts and colors that reflect their history and values.

A boy is showing his hands full of colors. Traditional logo design colors are usually neutral

Classic design elements to use to create a trustworthy logo for your family oriented business

Classic design elements refer to timeless and traditional design features that have remained popular and relevant throughout the years. Some of the most commonly recognized classic design elements include:

  • 1. Symmetry: The use of balance and symmetry in design has been a constant throughout history, and represents an enduring expression of order and harmony.
  • 2. Ornamentation: Ornamentation, such as decorative carvings or moldings, add an air of elegance and sophistication to classic designs.
  • 3. Proportion: Classic designs are typically characterized by a sense of proportion and harmony between different elements.
  • 4. Natural colors: Classic designs often incorporate natural colors of materials such as wood, stone, and leather, which provide a sense of warmth and comfort.
  • 5. Timeless color palettes: Classic colors, such as white, black, neutral shades, and earthy tones, emphasize the timelessness of classic design.

All these elements can be used when you create a traditional logo design for your company. If you consider shapes, symmetry, fonts, colors and proportion you can’t go wrong. 

Recognizable emblem to increase brand awareness

Most importantly, a recognizable emblem is an important element in logo design because it serves as the visual representation of a brand. Helping to create a strong brand identity that customers can easily remember and recognise. Furthermore, a well-designed emblem should be simple, yet unique, with elements that reflect the company’s values and goals. Versatility is key to be used across various mediums such as websites, social media, packaging, and marketing materials.


Above all, a recognizable emblem can establish trust and loyalty among customers, making them more likely to choose a brand over its competitors. A great example is Apple’s iconic apple shape logo. It is simple, memorable, and reflective of the brand’s innovation and creativity. Overall, a recognisable emblem is crucial for effective logo design, as it helps with brand recognition and awareness.

A few people are having a discussion around two cups of coffee, Perhaps discussing a business plan and traditional logo design.

How do I make sure my logo design inspires trust

To ensure that your traditional logo design inspires trust, you need to follow a few key principles:

1. Simplicity: Keep your graphic design simple, clean, and uncluttered to avoid confusion and maintain clarity.

2. Consistency: Make sure your logo design is consistent with your brand values, messaging, and overall image.

3. Relevance: Your trustworthy logo should be relevant to your business, industry, and target audience.

4. Professionalism: Use professional design techniques and tools to create your logo design to give it a polished and professional appearance.

5. Authenticity: Your logo should embody your brand’s values and personality to make it authentic and memorable.

6. Test: Finally, test your traditional logo design on a small group of people to get feedback and refine the design further. This can help ensure that your logo is resonating with your target audience and inspiring trust.

A little family of three. Keeping traditions alive is important for a lot of families.

Most of all, there are many reasons why a company may decide to keep a traditional logo design for generations to come. Perhaps the most compelling reason is the sense of history and legacy that such a logo can evoke. By using a logo design that has been around for generations, a company can establish a connection to its past and create a sense of trust and loyalty among customers.


Another advantage of a traditional logo is that it can help to maintain consistency and build a strong brand identity. By using the same logo design over time, a company can establish a recognizable brand image and make it easier for customers to identify and remember its products or services.


Show your company values with a traditional logo design 

Furthermore, a traditional logo can also be a powerful representation of a company’s values and culture. By using a logo that reflects the company’s ethos and beliefs, a company can inspire and motivate its employees, creating a sense of pride and purpose among its workforce.


Of course, it is important to periodically review and update the logo design to ensure that it remains relevant and effective in today’s market. By striking the right balance between tradition and innovation, a company can maintain its heritage while also adapting to meet the needs of a changing world. Ultimately, a well-designed logo can be an invaluable asset for any company, helping to build brand recognition, trust, and loyalty among customers and employees alike.

Wrapping Up

In conclusion, trustworthy logos are indeed making a comeback in the market as customers favor honest and reliable designs. In today’s competitive market, customers are becoming more discerning than ever before. They are looking for brands that they can trust and rely upon, and one of the most effective ways for companies to achieve this is by using trustworthy logos. Do be clear that you need to understand the difference between marketing vs branding and implement both to succeed with spreading your good word. 


These logos convey a sense of honesty and integrity, which customers find reassuring and comforting. Moreover, trustworthy logos are making a comeback in the market due to the growing importance of transparent communication and ethical business practices. By investing in a reliable logo, companies can differentiate themselves from their competitors, boost customer loyalty. We can help you get just that. Check out some designs in TLC portfolio and make your own decision if we are worth taking a chance on. The Logo Company has been in business for 23 years and we are trusted by millions of people. See our reviews on Trustpilot

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