You Can Design Your Own Logo… But Should You?

So yes, you can design your own logo. Ever since the proliferation of computer graphics software was made available to the general public. It has created the illusion that all one needs is a computer. Perhaps, some cool fonts and a photo editing app and, TA-DA!
They are a graphic designer. Every family seem to have one, unfortunately. 

Furthermore, programs like Photoshop or Photopea which used to be the province of professional designers, are increasingly being used by average people. Like for everything from cropping family photos and making cat collages to small businesses creating flyers and websites. Bad idea to design it yourself. There is nothing wrong with that I hear you say. However, it leads people to believe they can just do it themselves. That might be okay for a basic flyer layout. However,  designing a logo design is very much more of a science than people may realize. A cool font is not a logo design. Fonts are generally open source programs available to everyone. More dangers of DIY logo

A logo is a symbol.  Unique to your company, that says a lot at a glance. Furthermore, the most effective logo designs do it without words. Even common shapes like a star can become iconic when incorporated into a design correctly and creatively. And therein lies the problem to design your own logo.

What is missing from nearly all these logos would be designers’ efforts? 

Let’s face it, they are inevitably too close to their own work or service to see it without an emotional attachment. Furthermore,  they know what that symbol means, it is obvious to them. However for someone seeing the home made, design your own logo for the first time, may not get it.

More importantly, a professional designer is able to convey the vision of the company to people. Normally they have no idea what the company does. Likewise, a logo must capture their attention immediately and in such a way as to be creative while still achieving the purpose of the design. Creating an instantly recognizable identity. The swift and graceful Nike Swoosh, McDonald’s Golden Arches with their crown like halo effect. Also, the UPS Shield – solid, secure, dependable. Read McDonalds famous logo and it’s company history

Designing your own logo design risk not being versatile enough

All these logos share another quality: They are versatile. How to choose the right designer

In conclusion, you should not design your own logo as it probably won’t be a logo that last more than a few years. Above all it  won’t be memorable enough. Great logos are as effective as solid, one color images. So images can easily be scaled with no loss in quality and be utilized for the widest variety of media. More importantly, they can be embossed, embroidered, screen printed, and now they can be 3D logos printed or laser cut for displays, signage, lighting.  You can hear the list of potential uses for which an effective logo design can be applied must be considered from the start.

As professional logo designers, we respect the emotional attachment and pride a business owner feels for their logo. Working with a professional designer If you make your own logo design you will never feel that. At The Logo Company, we want to bring that personal vision to life for you in the most cost effective way possible, and produce the results you are looking for in both form and function. Most of all it will be a memorable logo if we make it. 

Check out some of our best work here, and we think you’ll want to start working with the professional designers at The Logo Company today! Order a logo from TLC