Color Emotion Guide
Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.
The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?
Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.
This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.
Your Take-A-Way
Before you commission a logo designer for your new logo design, make sure they have a good understanding of the psychology of color. It´s so easy to fall into the trap of portraying the wrong qualities and sending out the wrong message if the colors don´t work. That mistake could cost you a lot of money in re-branding, just a short time down the line.
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Simon your article is great indeed. I believe that putting color or adding color in the logo will not only make the logo beautiful but it also signify the character of the person.
This was fascinating and so helpful, especially for someone who spends more time in words than thinking about colors. You’ve opened my eyes to more possibilities!
I was wondering if you have any examples of logos where the colour use has clearly sent the WRONG message. Or perhaps was relevant once but now no longer is? That would be interesting to see.
That could be an interesting write up. I will have a think about that for perhaps a future feature.
I keep thinking how ironic I chose a shade of purple for my web site – “Creative.” When many people describe me with one word it is usually ‘creative.’ LOL! One never knows. Would you give me permission to reblog this on my blog http://www.blacklilackitty.wordpress.com ?
You can reblog. No problem.
One of the best color infographics I’ve seen! I never noticed that the greys and whites portrayed a sense of balance. (Learn something new everyday!)
I used your color chart in when advising a letter writer on Personal Branding and the choice of colors for a job interview.
I wrote:
According to the author of this chart, certain colors create emotions. Smart designers have been using colors to evoke feeling in the consumer for years.
I suggest we can use the advice of expert logo designers and extend this to clothes for a job interview.
See http://tinyurl.com/dxdj2ez