The Power of Color: Orange

What is so special about the color orange and should you use it in logo design?

Logo design in orange? I would use the color orange on my logo design, in fact I am. Look at our website and see out little the theme TLC There are many reasons why we picked orange. Let me start at the beginning. Orange is the next stop on our trip through the rainbow. Furthermore it is  a secondary color, made up of the primary colors red and yellow. I know the colors in logo design like orange combines the energy of red with the joyfulness of yellow.

Orange clothing on working men. It is a visible color to sue on building project. I can see why orange would be used in logo design.
Logo design in orange. It’s a bold color to use and a highly visible one used by many building companies for their employees.

(Image from www.satra.co.uk)

Although considering that it’s wavelength is not as long as that of red, like red it is considered a high visibility color, hence it’s use in signage and high vis clothing. I know this has created an association with safety and with the construction and engineering industries. Furthermore, it also makes it an excellent highlight color for anything you wish to draw attention to in your orange logo design.

Orange associated with appetite and oxygen supply to the brain. 

Did you know that the physiological responses to orange in humans include increased appetite and increased oxygen supply to the brain. More importantly, this latter reaction creates an invigorating effect and stimulates mental activity. More so this is no doubt why the color is linked with creativity and enthusiasm, and has become the color of a number of academic institutions. 

Orange logo design like a shield with latin writings.
Old fashioned shield in black and orange. This is a popular shape for patriotic logos and sports logo designs.

(Image from Wikipedia)

Orange colors in logo design has association with fire and warmth,  meanings that like red, it is a color of vibrancy and energy. I believe, somewhat more tempered  than its aggressive neighbour. I understand that orange logo design, when paired with green, is considered to be a color of the tropics, hence a lot of my customers use it in tourism.

The flames from a fire has probably got the most vivid and ferocious colourings.
Flames can be dark or light orange and are hard to re-create on paper.

(Image from www.terrorizer.com)

Orange logo design can be playful. 

Orange is a playful color and can often be seen in advertising for toys. Ever so popular color with young people, however while true orange tends provoke more of a love it or hate attitude among older individuals. The more muted shades of orange logo such as terracotta, peach and rust have a much broader appeal.

Beta Carotene like in carrots. 

Thinking about plants where the orange color is produced by beta carotene. Although actually an inactive version of vitamin A. Above all, it is vitamin C that is most associated with the color due to its high content in the citrus fruit from which the color took its name. Nowadays I see that orange logo design is now a popular color for promoting food products due to this link with healthy eating.

Orange logo design can be made with oranges to show a different shade of the color
These oranges have different shades. Orange can come in many shades and levels.

Logo colors like orange also associate to  food in association with autumn (fall) and harvest. This is the time when the trees turn from green to various shades of amber and orange. It is a time of change and transition, and of course, Halloween. From pumpkins to candy corn orange, paired with black, is the color of this modern version of an ancient fire festival.

Colors in logo design would ideally look like this. Leaves with bright orange colors in the forest during the autumn months.
The colors in nature are impossible to re-create on paper, however hard we try. The feeling and smell will always be missing.

Orange logo symbolizes strength and endurance

In heraldry orange is symbolic of strength and endurance. As such it has been adopted by numerous sports teams.  Sports teams also wear orange to support ending gun violence.  USA today

Sports logo design on a baseball team t-shirt.
Sports teams often have logos on their shirts to show what team they are playing for. A good orange logo design is easy to see.

The color saffron, a deep yellow-orange, comes from the stigmas of the saffron crocus. All about saffron in this interesting page Saffron orange colors This highly expensive spice, anything from US$500 to US$5,000 per pound, gave the name to the robes of Buddhist monks, although these were actually dyed with the far cheaper spice turmeric or with the wood of the jackfruit tree.

Our professionally designed orange logos 

Furthermore below is a selection of some Logo Company designed logos  where orange is an integral part of the design. Look at John Savill’s orange logo design that we created for him.

John Savill's orange logo design by The Logo Company.
Interesting colors for logo design in this comedians image.

However, in many cases you will notice that it has been paired with its complementary color, blue. This is to contrast with the orange and blue and orange do go very well together I think. 

Orange logo design is a very efficient way to shoe off your image. This shows for logo design by TLC. All with different color combinations but with orange in all of them
A lot of businesses from travel logos to sports logo designs use orange as a way to better show their logo.

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