11 Ways to Completely Revamp Your Logos With Neutral Colors

What Are The Neutral Colors For Logos

Neutral colores on tiles

Well, neutral colors like black, white, gray, and beige are often used for logos to show sophistication, professionalism, and timelessness. First example, black which suggests luxury and elegance. Another one is white,  conveying purity and simplicity. Gray suggests stability and balance. However beige can add a natural and organic touch. More so, neutral colors can be combined with brighter colors or used as a backdrop to make other elements stand out. It’s in combination with other colors that neutral colors really stand out. Where they can make an impression. Furthermore, the selection of neutral tones often depends on the intended image, tone, and message of the logo. The basics of color is an important aspect to consider when revamping your logos with neutral colors. 

Historical Use Of Neutral Colors

First of all, neutral colors, have been used throughout history for a variety of purposes. In ancient times, black and white were often used symbolically in art and fashion to represent good and evil or light and darkness. In the Middle Ages, neutral colors were often used in religious art and clothing to represent purity and simplicity.


During the Renaissance period, neutral colors became popular in fashion and home décor. For instance, lighter shades of beige and grey were used in clothing, while darker shades were used in interior design. In the 20th century, neutral colors were used extensively in minimalist art and design.


Today, neutral colors continue to be popular in modern fashion and home décor. Above all, they are favored for their versatility and ability to work well with other color mods. It’s well know that neutral colors can create a calming and soothing atmosphere and are often used in spaces that are designed for relaxation. Like for example, in bedrooms and living rooms. Especially for small children’s bedrooms. To help them sleep.

11 Ways To Make The Best Of A Neutral Colored Logo Design

  • 1. Well importantly, keep colors simple.  Simplifying your logo and using neutral colors can make it more elegant and sophisticated.
  • 2. Monochromatic shades. That is to say pick a color scheme that uses variations of a single base hue. Usually achieved by using shades, tints, and tones of the same color. Above all this will create a consistent and harmonious look. Extremely, useful in projects that prioritize simplicity and elegance or readability . So just choose a single neutral color, such as gray or beige, to create a minimalist look that is easy on the eyes and pleasant to look at.

The Use Of Subtle Highlights To Create A Revamped Logo

  • 3. Subtle highlights. Most of all by adding small elements of color to your neutral logo can help draw attention to key features without overwhelming the overall design. Remember that neutral colors gives a better meaning when in use with other brighter ones. 
  • 4. Gradient effects.  Mainly means to use gradients of light and dark neutral shades to create depth and visual interest. This adds a little something extra.

The Uses Of Texture Overlays 

  • 5. Texture overlays: In simple terms, texture overlays add depth, dimension and personality to a logo. More so, they allow designers to incorporate different tactile elements. Like for example rough or soft textures, to create a unique visual element. Adding a subtle texture overlay to your logo can give it an organic, handcrafted feel.
  • 6. Another important aspect is the geometric shape. That is to say, to incorporate simple geometric shapes to break up the monotony of a simple neutral palette.

The All Important Typography

  • 7. Play with typography. Funny expression but it is that simple. Just experiment with different font styles and sizes to create an impactful logo that is still minimalist and modern. After all, the most important part is that you pick something that you like. 
  • 8. My all-time favorite, the use of negative space. This will allow you to create contrast and to draw attention to your logo’s central elements.

Make It Personal 

  • 9. Make it personal. Avoid clichés. What I mean is you have to make the design your own. After all, the neutral colored logo might stay with you for a very long time so make sure you like it a lot. 
  • 10. Use iconography. According to iconography where you study symbols and images in art, culture, and religion to reveal their meanings and functions. Usually within a historical and cultural context. More so, iconography is interdisciplinary and combines elements of art history, anthropology, theology, and cultural studies. Add iconography to your logo in neutral colors as this can help to simplify and differentiate your brand.
  • 11. Most importantly, limit your color palette. Using earthy, muted, and warm neutral shades to create a peaceful and calming effect. Everybody likes a peaceful atmosphere. 

Why are neutral colors commonly combined with brighter accent colors

Well, understandably, to add a bit of sparkle. Neutral colored logos are a great base for creating a color scheme and can complement almost any other color. However, on their own, they can appear dull or lack personality in a space. That’s when brighter accent colors come in.


By combining a neutral color with a brighter accent color, it adds interest, energy and a pop of color. I would even suggest the use of silver. It creates a more dynamic and balanced look where the neutral color serves as a backdrop and the accent color highlights certain points of interest. It’s a common design strategy used to achieve a cohesive color palette and a visually appealing look in a room or design project.

What type of company usually have logos with neutral colors?

I think of Burberry first of all. Companies that usually have logos with neutral colors are those that want to show a sense of professionalism, timelessness, and understated elegance. Tech companies, financial institutions, and luxury fashion brands commonly use neutral colors in their logos. A simple and minimalist logo design with can project a sense of confidence, trust, and seriousness that appeals to their target audience. It’s important to note that while neutral logos can convey professionalism, they still need to be distinctive enough to stand out from competition. Otherwise they might look dull. 

The history of the Burberry neutral colored and simple logo design

Burberry’s logo, featuring a knight on horseback holding a “Prorsum” banner meaning “forwards” in Latin, was created in 1901. Furthermore, it represented Burberry’s commitment to progress and innovation. In the 1960s, the Burberry check became more popular than the knight logo, and the knight logo declined in use. However, in recent years, the knight has made a comeback as Burberry re-emphasized their heritage and went back in 2018 to the equestrian theme. Today, both the knight logo and the Burberry check are iconic symbols of the brand. The brand name is today in all-caps and the font used is sans-sherif. In the last years Burberry has rebranded the company to get away from the gangster trends.


Wrapping Up On Neutral Colors

In conclusion, neutral colors play a critical role in logo design. Providing balance and stability while portraying a sense of professionalism and sophistication. The use of neutral colors can enhance a brand’s image and make it more memorable to consumers. Furthermore, I think that they are versatile and work well with others. Making them ideal for use in logos of various industries. They also have a timeless quality, ensuring that the logo remains relevant and effective for many years to come. Overall, the choice of neutral colors in logo design should not be underestimated, as it can make a significant difference in the success of a brand. And you do need success.

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