Business owners often become so focused on getting results from their marketing efforts, that they end up overlooking graphic design elements. Design is a huge part of you delivering a consistent branding experience. If you want to make sure that you are prioritizing design as much as you should be, then this is the guide for you.
Why is Printed Material Essential, in A Digitally Dominated Landscape?
The digital landscape is growing more and more by the day, and traditional marketing is not used nearly as much as it once was. That being said, it’s still a very important part of your strategy. Branded materials are as relevant as they always were, and they can play a major part when it comes to promoting your company and generating leads. In fact, 52% of people believe that branded materials help them to feel more confident in a company’s abilities.
What are the Most Popular Printed Products?
If you want to start incorporating branded materials into your marketing campaign, then here are some of the most popular options.
Business Cards
Business cards are still incredibly important. Business cards have been a staple in P2P marketing for quite some time. If you have a business card that is well-made, then you could end up sealing the deal, long before the person you’re talking to makes it to your website. Business cards are a reminder of your in-person interaction, something that’s hard to accomplish with digital marketing.
Stationery
Envelopes, postcards and letterheads. If they are professionally designed, well-printed stationery shows that your business cares about quality. The effort that goes into mailing promotional materials or even sending letters that have consistent branding, will ultimately contribute to your company’s image.
Folders
This option is often overlooked, but it can help you to tie your marketing materials together. Don’t present your proposals or even your project materials in a stack of paper. Instead, consider having a branded folder to keep everything organized. If you can keep your pitching materials in a neat and branded folder, then this can make the difference between your bid being right at the top or in the bin.
Extras
Notepads, pens, paper, flash drives and anything else you can think of will really boost your company’s image. Handing out branded note pads to your potential clients and even influencers can work in your favor because something as simple as a task pad can be a daily reminder of your company and it can also help you to stay current and relevant.
Branded materials are the extra, personal touch you need to make your company stand out and they can also help you to add a lot of quality to your brand. Simple pieces like the ones mentioned above are often forgotten about, but that being said, they can make all the difference to your company. They may even make the difference between a lead trusting in the overall legitimacy of your brand, and them opting to use your competitor. If there’s one thing that you can do to ensure the success of your business, it’s to not overlook the power that material branding can offer.
Why Quality is Vital for Printed Design
If you want to find out why quality marketing materials are so important, take a look below.
First Impressions Count
In a lot of situations, your marketing materials will help to give people the first look they need to find out about your business. For this reason, you need them to be good. You can say anything you want about your company being the best, the fastest or the most professional, but your customers won’t believe any of it if your marketing products are sub-par. If you want to capitalize on things like this then you need to take a good luck at the products and the services you offer. You need to analyze your price points and you also need to define your market. If you can do this, and then integrate it into your marketing materials, this will ensure that your messages and values are unified. This will rocket the success of your business.
Perception is Powerful
Customer perception matters for every business, regardless of size. That being said, it’s even more important when it comes to your printed material. If you want people to take you seriously then you need to make sure that your materials are on-point. The beauty of perception is that, if it’s used in the right way, then it can make you look like a leader in the industry, even if you’re not quite at that point yet. Don’t make the mistake like many others do and try to cut costs. It will hurt you dearly in the future.
Boosting your Brand
The quality and the quantity of your materials will say a lot about you and your brand. Good marketing materials can give your customers a glimpse of your value proposition, your vision and even your culture. These factors have a huge impact on your brand image. If you can put a bit more effort in here, it will pay off, far more than you realize. Good marketing materials create a lasting impression, and they enhance your brand’s potential.
Weapons in Salesforce
In a lot of companies, the sales staff will be the front line and they will be the driving force for your success. If you give them the wrong tools then this can sabotage your efforts, turning your top-of-the-line team into a band of unprofessional employees. If you can give your team the right marketing materials, then this will help them to market your company properly. If you give your team poor materials, then this is like sending them into battle with their hands tied behind their backs. Sure, they might win, but it’ll be way harder, and the odds will be stacked against them.
Showing your Story
Marketing materials can make or break your sales team. They can also boost your brand considerably, but did you know that quality materials can also help to tell the story of your company? If you can communicate your company’s values, then this will really help you to stand out from the crowd. Sometimes it’s hard to communicate your company’s value in words, and it’s possible for the most experienced sales reps to fumble. Marketing materials are essentially storytellers because you can control how the story starts and how it ends. It’s a great way for you to get your message across and it also greatly reduces the chance of human error. Differentiation is everything, and if you have unique marketing materials then you can show your clients how you stand out from the crowd.
Product Visibility
Marketing is everywhere. From website banners to big television screens and social media banners. If you think about it, the average person will see many advertisements on a daily basis. If you want to succeed, then you have to make sure that your company stands out here. You need to make your company persuasive, eye-catching and interesting. You need to draw your customer in, rather than trying to fight for their attention. Make them want to watch and share your content, while your competition is scrambling to try and get noticed. The best way for you to do this would be through printed media. Professional graphic designers and photographers have a way of bringing your brand to life.
Establish a Brand Identity
It is said that people are far more likely to remember content that has pictures, or even graphics. If you can use design elements to your advantage, then this will really help you here. Believe it or not, most people have the ability to recognize a bad design, especially if they are consumers. If you are a business and you want to appeal to your customers, then you have to try and produce compelling and professional designs that stand out. Have confidence in your design and your customers will too.
Marketing Materials from the Logo Company
Here at the Logo Company, we pride ourselves on making sure that we provide the best possible service to our clients. We know that no two businesses are the same, and having a designer like this is incredibly important if you are trying to launch a campaign. That is why we will work with you to make sure that any material we create, whether it is digital or physical is unique and professional while ensuring that it captures your company spark. We have worked with many companies before, and we understand the importance of marketing more than anyone. That’s why you can count on us to not just get your project completed on time but also exceed any and all expectations you might have.
So if you want to generate marketing materials for your business, you know you can count on us to give you all of the help and support you need. Why not contact us today, so we can give you the advice you’ve been looking for. You can reach us at: logosale@thelogocompany.net. When you email us, we’ll do our best to reply in an hour.