Painting (as in-house painting) is a trade that is greatly overlooked in favor of things like plumbing and carpentry. However, painting is just as important, as it gives houses and buildings the final touches that they need. Since the painting market isn’t oversaturated, it’s entirely possible to still start a successful company in this line of business. Thanks to the popularity of home improvement television shows, you’ll be able to find plenty of customers. People will see those shows and think of ways to improve their houses – and then they’ll hire you. However, before it reaches that point, you need to set up your business properly.
Opening Your Painting Company
The main question here is – why painting? Why did you decide to start a painting company? Was it because of the reasons we explained above? Or do you truly like painting walls and staining floors? Keep the answers to these questions in mind as they’ll help with the next steps. Before you can name your company or develop a logo, you need to have a general blueprint in place for your business. This requires determining the exact type of painting that you’re going to do. You have three choices here – residential painting, commercial painting, or a mix of the two. The first involves painting the interior and exteriors of houses. These can be single family or duplexes, or even condo units. Commercial painting focuses on larger buildings, such as apartments, as well as things like business headquarters. Finally, your new painting company can do a mix of both residential and commercial painting. This might be the most lucrative option, as it means you aren’t limited. After you’ve made these important decisions, you’ll need to find an office space. Generally, you’re better off looking in industrial areas where there are small business parks. These places give you the right mix of office space for billing and marketing employees, areas to store paint, supplies, and company vehicles. You’ll also need some employees to handle various functions, from painters (you might have to decide whether or not to hire union employees) to those who will work in the office. In order for your company to be successful, you’ll need enough support staff to handle all of the tasks.
Setting Up Your Business
The next step requires you actually to set up your business. You’ll need to come up with a company name. This will appear on all of the required paperwork, from the incorporation papers to the business tax ID number. It will also be on your logo, website, and blog. Your company’s name can come from your own name since you own the business. You can use your last name, such as “so and so’s painting” or come up with a clever version of it. Other options include something location-based, such as the name of the town or area where your business is located. If there are any well-known landmarks, then you can use them as inspiration. Once you have the name in place, you’ll need a logo. Since you’re running a painting company, your logo can be very colorful. Consider using something eye-catching and attention-grabbing. Images like paint cans, paint brushes and even paint rollers can be used in the logo, too. As far as the font is concerned, you’ll need one that is easy to read. That’s the main qualification. You can choose a font with or without a serif, depending on how serious you want your logo to be. It’s really up to you. Think of your company logo as being its identity.
Okay, you have the logo and all of the paperwork in place. Your business has a main location. You have employees. Now you need a website and a blog. The website will be used by your clients to find out more information about your business. This means that it should have basic contact information on it – your location, email address, and phone number. You should explain the types of painting that you handle, and even include a few testimonials or pictures from satisfied clients. Your blog needs to be tied into the website and should have articles regarding the industry or your business. Use it to set your business up as an expert in the field.
Finding Customers With A Marketing Plan
Marketing is the next step. You have several choices here, including new digital marketing and traditional advertising. The digital forms of marketing include the use of social media and well-placed online ads. Some forms of social media, such as Instagram and Facebook, allow you to place paid ads that will help reach your customers. It all comes down to who comprises your target market. Do you want to reach homeowners of all ages? If so, then you’ll need to use a mix of both online and traditional advertising. If you want to reach large businesses to get some industrial accounts, then you want to place ads in trade publications. You can also join your local chamber of commerce or other business groups, such as Rotary. These will help introduce you to people who may either want to hire your company themselves or know people who will. It’s all about spreading the word about your business, and you need to do as much as possible in order to make that happen. A good marketing plan contains information about all of these advertising methods and even breaks down who you’re targeting into certain age groups. From there, all of your plans will fall into place.
Starting a painting company requires you to make some very important decisions. Without a niche and a general marketing plan, your business may fail. The best companies have an identity and are run by people who know how to get the word out and gain clients. You’ll need to think everything through before launching your business if you want to be successful. Otherwise, you’ll end up failing before you even have a chance to begin.