If you have an artistic side, selling clever logo designs may be a profitable business for you! Running your own design business comes with many perks. You will be your own boss. You can choose your working hours and the types of clients you work with.
To have a successful logo design business, you will need to develop a strategy for marketing and branding yourself. Don’t sweat it, though. Follow the guidelines below, and the ideas will come flowing to you like a pen on paper!
What’s in a Logo?
Logos are often very concise and strategically designed images. They can be simplistic and easy on the eye, or they can be full of color and plenty of things to attract attention. No matter the size or colors used, every logo takes hours of work to complete. There is much more involved in designing a clever logo than putting pen to paper. First, you will have to consult with your client on what they’re looking for. They may have some ideas in mind already, or you may have to work from the ground up on designing the logo. Next, you’ll likely have to draw and create multiple sketched of the logo. There will be a lot of back-and-forth with your client as you discuss what should or should not be included in the logo. Then, the final concept will need to be designed and delivered to the client.
A Certain Skill Set
To create a clever logo, you will need a certain set of skills and specific software. You must be artistically inclined. A steady hand and a lot of practice are important here. You may even have a particular style that you are known for in your logo design. Are you good at drawing cartoon characters? Is architecture easier for you to design? Perhaps you have a flair for color combinations. You must also be creative enough to design clever logos that effectively portray a business’s idea. There are many software programs for designing logos. You will have to invest in one or multiple of these to run a successful clever logo design business.
Education level can vary for logo designers. You may pursue a degree in digital art, but you will have to educate yourself on starting a business. On the other hand, you may pursue a degree in business or marketing, and you can let your creative side flourish naturally.
Branding Strategies for Logo Design Businesses
It may sound silly, but you create your brand for a clever logo design business! What would a logo design business be without its own attention-grabbing logo? You can use this opportunity to show clients what type of art you create or your personal style.
Choosing Your Edge
Ask yourself what “clever logo design” means to you. Is there a certain edge in your logo designs that separates you from any competition? By “clever,” does this mean you have a comedic side to your work? Perhaps, you are known for whipping out thoughtful and original ideas at a record pace. Branding yourself as a clever logo designer means you will have to be able to answer clients when they ask you what that means.
The final way to brand your clever logo design business is to have a heavy focus on communication. As mentioned above, you will have a lot of back-and-forth with your clients. Your clients are trusting you with a very important part of their growing business. You must keep an open line of communication as often as possible. This way, clients can come to you with questions or concerns at any time. You must also be prepared to listen to criticism. A client may not agree will all your ideas, and you need to be willing to deliver what the client wants.
Marketing Strategies for Logo Design Businesses
You may want to choose a target market for your clever logo design business. Is there a certain industry that you believe you are very good at creating logos for? You may have a special niche for your designs. If you don’t want to focus on a single industry, you may have a certain clientele that you work best with. You may want to target new businesses or entrepreneurs that are building their empire. On another side, you may want to target older companies that need new life breathed into them with an updated logo. Selecting a target market will make it easier to market your clever logo design business.
Another way to effectively market your company is by breaking up your services. Simply offering to make a logo for a client may actually make you miss out on some business opportunities. Some clients may only be in search of consulting. Maybe, a client already has a logo, and they only want it updated. However, many clients will be seeking you out to design a clever logo from scratch.
Finally, make sure you utilize your online tools to market your clever logo design business. Use social media to promote your work. Using Twitter and Facebook to advertise your business is a good idea. You may even want to create an Instagram page. Use Instagram to post images of your work and creative art! You can also create a website. A website for your clever logo design business is a great tool for contacting you or contacting your clients. You can display a list of services your offer as well.
Running a clever logo design business is a great way to let your artistic side branch out. You can be very successful if you have a strategic marketing plan and branding plan. By defining what “clever logo design” means to you, and applying that to your work, you can attract a lot of attention. Make sure you have the right education and all the tools you need to run a successful business. There will be some money and time investments involved. Putting in the work will definitely pay off for you.