It’s All Online: Starting and Marketing Your Blog

Despite the proliferation of blogs, they are still considered a good way to make a living, as long as you have the right amount of followers and can find some sponsors. There are also programs like Google that provide ads and pay a small amount based on the number of clicks. Basically, there are many ways to make a living as a blogger, as long as you start off your blog properly and update it regularly. Here are several ways to make that happen.


Picking the Right Type of Blog

In order to be successful as a blogger, you need to choose the right niche. However, you shouldn’t just go off of what popular bloggers do – you have to be true to yourself. For example, just because a popular craft blogger is in the headlines for making a good living if you aren’t a crafter and cannot handle making scrapbook pages or Popsicle stick creations, then craft blogging isn’t for you. You also need to keep an eye out for market saturation. If there are too many bloggers in a particular niche, then you won’t be able to have the right kind of marketable impact. So, you need to ask yourself a series of questions before you get started. These include: what am I good at? Is there a topic or subject that I’m passionate about? Do I have the time required to turn my hobby into a successful blog? Is there a certain niche that I can handle that isn’t on the internet already? Where does my expertise lie? Once you’ve determined the topic of your blog and are convinced that you can be successful, the next step is to set up your online space.



Designing Your Blog

This is the tricky part. There are several different blogging platforms. The most popular of these is WordPress. With that said, there are two different forms of WordPress – the free version and the one that requires you pay for a hosting plan. Each has a number of pros and cons, so they should be carefully weighed before you pick one. Once you have a hosting plan set up, you need to pick a domain name that reflects the title of your blog. You can be somewhat clever and choose a name that’s a pun, or one based on your specific niche. Also, your name, city, or some local term can work as well. It all depends on your topic. Some are more conducive to location-based names than others. With that said, feel free to get creative. Your blog name is what you’ll be known by, so you need something that you are confident about. Once you have a blog name, the next step involves creating a logo. Your blog’s logo will be displayed prominently on your blog and all related publications. It also should be placed on your business cards and other promotional items. It should be easily reproducible online, as well as offline. Keep this in mind when you’re designing it. You can also include elements of your blog title in your logo. For example, if you have book review blog, then you should have some books or a literary font in your logo. The sky is really the limit when it comes to designing your logo, so feel free to be somewhat creative. The domain name, or customized URL, is next. This should be as close to your blog’s name as possible. It needs to go on your business cards alongside your name and your blog logo.



Spreading the Word

Okay, your blog is set up, and you have a well-designed logo in place. You also have a hosting plan (or are using the free version of WordPress.) Your URL has been ordered, and you chose a blog theme. Now, it’s time to turn yourself into an expert on your chosen topic. You can start by filling in all of the sections of your blog, notably your biography/about me section. This is where you place your credentials. You can also include some basic information about yourself since people like to know more about whose blog they are reading. If your readers feel like they know you, then they’ll be more likely to read everything that you write and sign up for your email list. Every detail that you include counts, particularly if you choose a topic that requires some education. For example, a blog about local history that’s written by a trained historian will have more clout than one written by a person who really has no training. With that said, the amount of information that you include in your posts matters, whether or not you really have any training. After your basic blog information is set up, you need to make sure that you post regularly. Not only do readers look forward to seeing new content, but so do advertisers. There are several ad networks that you can get involved with, including Google Adsense and Admaven. You can also sign up to be an affiliate, which means that you receive money when someone clicks on one of your links and buys a product. There are numerous other ones as well. Monetizing a blog is big business these days. However, many of these networks and programs require a blog that is somewhat established, so you’ll have to be in “business” so to speak, for at least 90 days to six months before you can apply. It all depends on the program, and some are stricter than others. There are also programs like Patreon, where your readers pledge to give you a specific amount of money per post or month.



Running a successful blog isn’t always easy. You’ll have to take photos, edit them, and create the written content to go with them. However, if you are an expert in your field and have the right blog name and logo in place, you should be able to monetize your blog fairly easily. It just takes some time!

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