People are attracted to “nature businesses,” in part because they spend such little time in the great outdoors. With more and more people living in cities, the opportunity for outdoorsy businesses to generate profit is massive. However, in order to do that, businesses must evoke the aura and atmosphere of nature.
You might know how in-tune with nature your business is, but the people in the cities won’t. Your logo is an effective way to make your potential customers connect you with the great outdoors. Ultimately, the goal is to use your logo to metaphorically transport your customers from their urban environment to your natural environment. They should get a little slice of the outdoors by looking at your logo.
Easier said than done? Maybe. If you’re struggling to come up with ideas, then get in touch with us here at The Logo Company, and we’ll ensure that you get a logo that perfectly suits your brand.