Wordmark vs Logo

What are the differences in wordmark vs logo and why would you pick one above the other? Would you even need to? Need to know more?  Let’s look at the different aspects of a wordmark vs Logo and you will see that the combination of both wordmark and logo is the solution.

Vespa in red with the wordmark vs logo on either side of the bike.

1. Understanding The Difference Between Wordsmark VS Logo

Most importantly, a wordmark is the use of only the company name in a unique font, like for example in monogram logos. Memorable wordmark brands would be the famous Google or the American Retail logo for Wegmans. On the other hand a logo utilizes symbols, usually more complex ones like for example character logos or any kind of illustrative logos. One can mention character logos like Bethpage Softball or Florida Gators Logo


Everybody knows that to build a brand, a distinctive identity is crucial. Therefore having a unique wordsmark and/or a logo is vital in creating a brand identity. However, the decision between a wordmark or logo depends on the brand’s name. Obviously also what it is you are trying to achieve. For example if you have a generic name. it may require a logo design to express a unique identity and in the right logo size. Or else it may look too basic and easy to forget. Basically, you need visually to demonstrate it. To make your brand known, establish, you should consistently use the same logo or wordmark across all promotions. Most importantly, this helps customers recognize and identify with the brand, promoting loyalty in the future.

Wordmark examples

Google wordmark example. Google written in different colors to illustrate wordmark vs logo
Wegmans wordmark. No logo just a unique font to show wordmark vs logo

2. Benefits Of Using A Wordmark

Forts of all, a wordmark is a type of logo that consists only of stylized text without any accompanying images or symbols.

Here are some benefits of using a wordmark:


1. It’s EASY – Well yes, its really simple, as a wordmark offers a simple and clean design that is easy to recognize and remember.


2. Very VERSATILE – Understandably, a wordmark can be used on various applications, such as letterheads, business cards, websites, and social media platforms. You pick anything you like and a word mark will look great


3. CONSISTENT with your image – For instance a wordmark creates a consistent image, helping customers associate your look with your unique style and values.


4. CHEAP – Typically less expensive to design and reproduce than complex logos with images and symbols.


5. STILL TRENDY – A wordmark has a timeless look that doesn’t go out of style, making it a practical and cost-effective choice for long-term branding.

Examples Of Logos

a charter logo in the shape of an illustration of an eagle holing a baseball bat. An example to show wordmark vs logo
Go Gators design in the shape of a green gator's head in a circular design

3. Advantages of Using A Logo

Most importantly, logos want to show something about your company. It can be an illustration like a character or cartoon logo or it can be a simpler visual identification with a slogan. Most of all, logos are important for building a brand because they help people recognize and remember it. 


Above all, a logo makes it easier to stand out in a very crowded market, regardless of what that market is. Outstanding logos can be used in many different ways to promote a company and they give customers confidence and trust in the brand, its like having a friendly face so people remember you and your brand.  

4. When To use A Wordmark vs Logo

Well, the answer to that it depends. Both are the best solution as you can use a stand alone logo, like an icon and you can use a unique generic name. When to use only a wordmark vs logo can depend on the branding goals of the company. For example, a wordmark is typically best used for businesses that have a distinct name that is instantly recognizable or for businesses with a long-standing reputation. There are many of these but only after a lot of marketing effort.


In contrast, a logo is ideal for businesses that need to convey meaning or create a visual identity that goes beyond the company name. An image that represents you basically. 


When deciding between a wordmark or logo, it’s essential to consider the type of business, its branding goals, and how the design will appeal to the target audience. Ultimately, the final decision should resonate with the company’s brand and contribute to its overall visual identity and recognition. However, it’s important to note that many companies use a combination of both a wordmark and a logo to create a strong and distinctive brand identity.

6. Combing Wordmark and Logo for Best Impact

Above all, combining a wordmark and logo is a great way to create a complete brand identity that effectively communicates your message to your target audience.

For example, to achieve the best impact with your combination, follow these tips:


1. First of all, start with a strong logo design that represents your brand identity and message effectively.


2. Secondly, choose a complementary font and color scheme for your wordmark that works well with your logo design.


3. Most of all, make sure that your wordmark is legible and easy to read, even at smaller sizes.


4. Another important aspect is to experiment with different layouts to find the best balance between your wordmark vs logo.


5. Consider how your combination will look on different types of media, such as social media profiles, business cards, and websites. Does it stand out?


6. Lastly, try using your combination consistently across all marketing and branding materials to reinforce your brand identity and improve brand recognition. Like for example on your social media campaign or other. 


By following these tips, you can create a powerful combination of a wordmark and logo that helps your brand stand out and effectively communicates your message to your target audience.

TIPS For Designing A Memorable Brand Identity

In the questions between wordmark vs logo the main focus should be on building a strong brand identity. As this has become incredibly important for businesses today, and we’ve got a few helpful tips to share!


First things first, it’s essential to understand your audience. Who do you want to sell this to? Not good enough to just say well, everybody as this is too vague and you really need to narrow it down. After all, you need to create a brand identity that resonates with customers and stands out in the market.


Simplicity Is Key

Next up, simplicity is key! Don’t overload your design, keep it clean and straightforward. Not to fly is it visually more please but it make things cheaper in the long rung. Using both a combination of wordmark and logo is the key to success.


Thirdly, create a unique logo that catches the eye and is easily recognizable. As for colors, selecting a palette that reflects the emotions and values of your brand will help create a memorable identity. Above all, consistency is crucial, so stick to the same logo, font, and messaging across all marketing channels. If you keep mixing then people and customers will get very confused and it will only take split second for them to make a decision not to buy form you.


The power of storytelling is undeniable, and it’s a great way to create an emotional connection with your audience. Sounds easy but its actually really hard. 


Lastly, always stay authentic! Remaining true to your brand values and personality builds trust and sets you apart from the competition. When you are passionate about what you do then people and customers will feel it and buy from you. To inspire others to trust you is crucial therefore you need to be authentic. After all this is like a long term relationship, you have to make it work if you want to achieve great things. 

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