Dare to Be Different: An Introduction to Elaborate Logo Design

Person drawing something on paper with a pencil

What is an elaborate logo?

Are you looking for a logo design that stands out from the crowd? Then an elaborate logo might be exactly what you are looking for! Elaborate logos are typically highly detailed and impress with their uniqueness and attention to detail. An elaborate logo design can incorporate complex shapes, unique patterns, and special symbols that captivate the viewer’s attention. Often businesses with sophisticated brand personalities use this type of logo. They want to convey a certain feeling of exclusivity and elegance. These businesses can range from exquisite restaurants to luxury clothing stores. Several traditional companies that have created their branding all around their heritage make use of such elaborate logos. In the following, we will give you a brief introduction to what you need to take into consideration when designing an elaborate logo and provide you with some examples:

What makes an elaborate logo stand out?

As mentioned before, elaborate logos are convincing with their intricate and detailed design. With this, different elements can assist you in making your logo stand out. From choosing different shapes, symbols and patterns to colors and typography can be the deciding factors in creating a distinctive logo.

Shapes, patterns & symbols that make the difference

Elaborate shapes can range from intricate and abstract designs to highly detailed depictions of natural or geometric forms. These shapes can either be used as the primary visual element of the logo, or they can be combined with other elements. Also, patterns, such as floral motifs are often incorporated in elaborate logos. For conveying a particular message symbols with specific meanings are commonly used. These symbols may be related to the organization’s industry, heritage, or values. These can also be combined with other design elements to create a cohesive and meaningful visual identity. An excellent example of this is the tobacco company Philip Morris. Since 1919, two lions who are holding a crowned medallion with capital letters of the company’s name have been adorning the logo. By using such heraldic symbols, the design has become the personification of prosperity, associated with high-end cigarettes and excellent tobacco taste.

Elaborate logo design for Philip Morris International. Royal looking logo design with lions and an emblem.

While elaborate shapes, patterns, and symbols can be visually stunning and memorable, it is important to think about the practicality of the design as well. Elaborate design elements may be difficult to display on marketing materials. This is something that you have to keep in mind when considering an elaborate logo, but it should not necessarily hold you back. Some companies have more simplistic versions of their logos that they use when suitable.

Colors that amaze

Color choice is another important aspect of designing an elaborate logo. Different colors can convey different messages. They can have a significant impact on how your audience perceives your logo design. For example, gold and silver are often used in elaborate logo designs to convey a sense of luxury, exclusivity, and sophistication. These colors are associated with wealth and elegance and are commonly used by high-end brands in fashion or beauty. The luxury brand Versace represents a great example of an elaborate logo. Besides the iconic Medusa head, they have chosen the color gold for their logo design. In doing so, they once again emphasize the exclusivity and uniqueness of their brand.

Golden version of an elaborate logo made for Versace

Ultimately, the choice of colors for an elaborate logo should be based on the specific needs and goals of your business. Of course, choosing such a shimmering color as gold or silver is not a suitable option for every logo design. But also the classic color black can transfer a sense of sophistication and elegance that can contribute to your elaborate logo. A careful consideration of color psychology and in consultation with your brand identity can help you to create a distinctive design.


Elaborate logos often feature unique or customized typography, rather than standard fonts. These can have for example complex details, ornate embellishments, or unusual letterforms that are specifically crafted for your business. For example, luxury brands often use elegant and sophisticated serif fonts, which have small lines or flourishes at the ends of the letter strokes. On the other hand, modern and minimalist brands may use clean and simple sans-serif fonts that transfer a more contemporary feeling. Another option is to use a combination of different fonts, to create a unique and visually striking design. For example, the luxury clothing brand Hermès is making use of a combination of two sans-serif fonts for their elaborate logo design. The simplicity of these modern fonts contrasts with the intricate design of the horse and carriage. But it is precisely this combination that makes this logo outstanding and memorable.

The famous Hermès Paris logo design. The he horse and carriage.

When it comes to the choice of the typography of your elaborate logo, think about whether you want to use a standardized font or get one customized by a graphic designer. We at The Logo Company can assist you in making the right decision for your individual design! Check out our portfolio to find out more about our designs!

Conclusion: What to bear in mind for your elaborate logo:

When you now want to get started with creating your own elaborate logo design keep your audience in mind. The design should be appealing to them and contain elements that they associate with your company. In addition, the design must match the brand personality of your business. After all, your elaborate logo should match your values. Also, make use of symbols that can reflect them. With colors and an outstanding customized font, you can create a unique combination that your customers will remember. Finally, bear in mind, no matter how complex your logo is, that it can still be reproduced in different sizes and on various materials.

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