What Side of Shirt Does Logo Go On?

Logo Placement: Shirt Side

Of course this is very personal, what side of shirt to add logo, however there are a few things to remember. First, you want to make sure that the logo is visible and easily recognizable to the wearer.  And of course to those around. Understandably, this can be achieved by placing the logo on the side of the shirt that is most likely to be seen. Like for example, such as the left or right side.

Another consideration is the logo dimension as well as the logo shape.  For instance, a larger logo may be more visible, but could also be more intrusive and overwhelming on the shirt. However, a smaller logo may be more subtle, but could also be less noticeable.

In general, it’s best to experiment with different logo sizes and placements on a sample shirt before committing to a final design. This will allow you to see how the logo looks from different angles and how it interacts with the fabric of the shirt. Let’s dive a bit further into this very interesting subject.

A man in a white t-shirt with the text what side does logo go on

Deciding the Right Spot: Logo on Shirt

Front Placement

So, choosing the right spot for your logo on a shirt is crucial for brand recognition and marketing efforts. The most common placement for a logo on a shirt is on the left chest area. As this is where the eye naturally falls when looking at someone’s shirt. This placement is perfect for embroidery or screen printing. Basically, when it comes to the front placement, you can place the logo on shirt either:

  • Center chest
  • Left Or Right Chest
  • Full Or Oversized Front

Back Placement

Furthermore when it comes to the back placement then you can choose on of the following: 

  • Upper Back
  • Full Back 
  • Collar/  Upper Back

Sleeve Placement

Let’s not overlook the sleeve placement. Actually an excellent place to make a statement with a good sized modern logo. Of course the logo can go on :

  • Right and Left Sleeve

As you might understand, the placement of a logo on a shirt can make all the difference in the final look. The back is an often-overlooked but strategic location. More so it can catch the eye of those standing behind the wearer. When considering the best back placement for a logo on a shirt, there are a few factors to consider.

Like for the front you need to consider for instance, the size of the logo needs to be balanced with the size of the shirt. In addition to the color and style of the shirt itself. Also, the placement of the logo needs to take into account the natural curvature of the wearer’s back.

So, when choosing the best back placement of a logo on a shirt, it’s important to take a holistic approach. Mostly to ensure the final product looks professional and visually appealing.

Let’s not forget to consider the purpose of the shirt too. For a uniform, you may want the logo to be prominent and eye-catching. However, for a promotional shirt, a smaller logo may suffice.

Logo Colors On A Shirt

So we know that when placing a logo on a shirt, there are a few rules to follow in order to achieve the perfect position, but what about the colors? Are they important to?

When it comes to choosing colors for a logo on a shirt, you want to go with something that will stand out and catch people’s attention.


Consider using contrasting colors, like black and white or red and green, to create a bold and eye-catching design. Bright colors like yellow, orange, and pink can also be effective for grabbing attention. Another strategy is to use complementary colors, which are colors that are opposite each other on the color emotion wheel, to create a harmonious design that catches the eye.


Whatever colors you choose, make sure they reflect the personality and values of your brand and that they look good on the fabric of the shirt you’ve chosen.

Lastly, be sure to test the placement of the logo on a sample shirt before finalizing it on all shirts. This will allow for any necessary adjustments to ensure the logo is in the perfect position.

Shirt Logo: Which Side to Choose?

a girl in a green sweater thinking of where the best placement is for a logo

In short, there is no hard and fast rule when it comes to shirt logos and which side they should be placed on. It largely depends on the brand’s preferences, design aesthetics, and target audience. Some choose to place the logo on the left chest, while others prefer the right or even the back.


Ultimately, the goal is to create a visual identity that serves as a representation of the brand image and appeals to consumers. In the end, the choice of where to place a shirt logo should be a deliberate and thoughtful decision based on what best represents the brand’s personality and vision.

Are Shirts With Logos Still Fashionable?

Yes, shirts with logos are still fashionable. In fact, the logo trend has seen a resurgence in recent years with many luxury and streetwear brands prominently featuring logos on their garments. However, the key to making a logo shirt work is to style it appropriately. Pairing a logo tee with the right pieces can elevate the look from casual to chic.

For example, pairing a logo tee with a blazer and trousers can create a smart, sophisticated look. Additionally, logos can be used to add a playful touch to an outfit when styled with fun accessories like statement jewelry or bright sneakers. Ultimately, whether a logo shirt is fashionable or not depends on how it is styled and how it fits into the overall aesthetic of an outfit. It’s up to you to decide what you think is fashionable I suppose. And that can be very personal. 

What Size Should The Logo Be On A Shirt

Most importantly, the size of a logo on a shirt can vary depending on personal preference and the type of shirt being used. Generally, a logo should not be too small that it’s hardly visible nor too big that it takes up almost the entire shirt. Well of course, unless that is the intended design.

For example, a casual t-shirt may have a logo positioned on the upper-left chest area and be around 3-4 inches in height. On the other hand, a sportswear shirt may have a larger logo printed or embroidered on the front or back of the shirt.

Above all, it’s important to consider the design and its visibility at different distances. For instance, the logo should be legible from a distance, but not so large that it distorts the design or message. 

Logos On Shirt Materials

Photo of Woman Wearing T-Shirt

Ronailson Santos Pexel image source

Understandably, logos can go on any shirt material, it all depends on what the logo is made of and what the shirt material is. Most of all, cotton is a popular material for shirts due to its durability, comfort, and ease of customization. However, if the logo is made of a material that doesn’t bond well to cotton or doesn’t hold up well under certain washing conditions, it may not be the best option.


Additionally, some shirt materials, such as polyester, may require special printing techniques. Most of all to ensure that the logo properly adheres to the material. Ultimately, it’s important to consider the specific logo and shirt material. In combination and work with a knowledgeable custom apparel provider to determine the best printing technique and material option for your needs. Also good to remember is that not all printers can print sleeves or fullback. Emboridery machines are even more technical so do make sure you ask first. 

What About The Expense Compared To Other Marketing Materials

When it comes to marketing, businesses often have to weigh the costs and benefits of different promotional materials, including printing logos on shirts. So, compared to other marketing materials. Like for example, on billboards or television ads, the expense of printing logos on shirts can be more targeted and affordable.


While billboards and television ads reach a wider audience, there is no way to track the effectiveness of the campaign. Not even to ensure that it is reaching the right people.


Additionally, these types of advertising can be very costly. Printing logos on shirts allows businesses to create a more personalized connection with their target audience. Furthermore, once a shirt has been printed, it can be worn multiple times. Providing ongoing exposure for the company. While there are still costs associated with producing and distributing shirts, the investment can be a worthwhile one. Especially for small businesses with limited marketing budgets.


Ultimately, the placement of your logo should be based on what best meets your branding and marketing goals. As well as the shirt style and purpose. When it comes to how print a design on a shirt, you can read and learn all about it in one of our other articles. 

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