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Cleaning Logo Design Explained
When you think of animated blue scrubbing bubbles, what brand comes to mind? A logo’s true goal is to be an instant visual identifier for your company. Cleaning logo design and janitor logos should have certain elements to represent the company in a unique and identifiable way.
The Science Behind Logo Design
It may seem simple to slap together a logo. Some companies try to make their own logo to save money by putting the company’s name inside a circle. This is a poor design that no one will connect with. The logo is more than a symbol, it is the company’s identity.
Everything about a logo, from the color, font, shape, size, and direction, will create an impression on consumers. The smallest elements can make a huge difference in how the company is perceived. Designers know how to navigate that to find the best representation of who your company actually is and what it stands for.
Deciding How You Want to Be Represented
The next step in figuring out your cleaning service logo is how you want your company to be represented. First, narrow it down to the type of cleaning you do. This will help define your design, such as a house cleaning logo. You don’t want a logo that is associated with car cleaning when you clean homes. Your branding should be clear to your potential customer.
The most important thing you need to decide is the exact purpose of the logo. What message do you want the consumer to feel or understand when they look at your logo? A great designer will be sure to ask you the right questions to gain a complete understanding of what you are looking for in a design.
The Message Behind the Logo
If you want a house cleaning logo, an image of a broom with your company name over the image is not a good logo. This is because there is no message, simply an image and words. The best logos are the ones that contain a message focused on the consumer.
You can look to famous logos to figure out what message you want to represent. For example, Apple’s famous logo is an apple with a bite taken out of it. The apple is a reference to the Biblical story of Adam and Eve. They took a bite from an apple that grew on the Tree of Knowledge. Therefore, Apple’s message is that their products are fruits from the Tree of Knowledge and that you should take a bite to experience it.
To hit closer to home, look at Mr. Clean’s logo. On every product, Mr. Clean is a strong man wearing clean white clothes and has a clean-shaven head. Notice all the visual cues for clean in the design? The company’s logo has really come to life, as Mr. Clean has become an animated figure in commercials, demonstrating the cleaning power of their products.
When you hire an excellent designer, you will not have to do all the work trying to come up with an image that cleverly represents the message you want the consumer to perceive. The cleaning company logo will be created with open communication between the designer and the company. As long as you discuss the core values of your company and what you want the customer to perceive from your business, the designer can offer sketches and suggestions for designs.
Elements of an Effective Logo Design
There is no standard of what makes a logo good or bad. Every logo will be different and say something that has not been said before. However, some basic elements make a logo effective in its goal to resonate with consumers.
It must be easy to describe the logo. Let’s go back to the examples used before. To describe Apple’s logo, you would say it is a flat image of an apple with a bite taken out of it. To describe Mr. Clean’s logo, you would say it is a smiling bald man in white clothes with his arms crossed.
The logo also has to be memorable so your company is easily brought to mind when a similar image is seen. Both Apple and Mr. Clean achieve this. The logo must be scalable, meaning the small sample image of the logo should easily transform onto a billboard without looking odd. Lastly, the logo needs to perform these points if the color is taken out of it.
Don’t Copy Competitors
Without realizing it, you may send ideas for a logo design and the message you want to see from it only to receive a finished product that looks eerily similar to your competition’s logo design. Before you start to figure out what you want your logo to say, research your competitors so you know what to stay away from. You want to be inventive and unique to stand out from your competition.
Why You Should Choose The Logo Company
The Logo Company is one of the many design companies on the internet that can design your logo. What makes us different is the dedication we have for your design. The Logo Company assigns a team of five people to craft your logo by hand. We collaborate based off the information you have given in our questionnaire to ensure your logo is the highest quality and represents what you want it to.
In three business days after placing your order, the team will give you a handful of design samples for your review. You choose the logo that best represents your company and list any changes you would like to see. The final design will be created and the logo will be sent to you in all possible formats you would need. The Logo Company also keeps a copy of the design in their system if you need it again.
Before starting, make sure you know exactly what you want your logo to represent about your company. After you have thought about this key component, The Logo Company will bring your message to life.