First of all, private security firms handle a number of different tasks. Some offer security teams for private businesses, such as banks, while others tackle things like private events. Still, others offer bodyguard training – and bodyguards – for VIPs. There really is no end to the number of things that these security firms do. However, they share a common goal: ensuring everyone’s safety. There’s also quite a need for them, even if you aren’t in the busiest cities in the country.
Starting your own private security company is a fantastic idea, as long as you allocate enough time and commitment to follow the necessary steps for the set up. There may be a few obstacles to tackle on the way and some tricks to learn when it comes to marketing your business. Don’t worry, though! We’ve got you covered. In this guide, we’ll walk you through everything you need to know, making sure you’re well-prepared for this exciting venture!
Why Start A Private Security Firm?
The first thing that you need to do is determine why you want to start a private security company. Many of them are owned by former (and sometimes current) police officers who want to in generate a little extra income. These officers work off of the clock. Out of uniform – and they’re well trained when it comes to protection. Or to put it differently: they already have the necessary experience and know the business. If you want to start a private security company without this experience, you’ll need to undergo some training, or at least hire people with that knowledge.
In addition to this, you must decide which types of security your firm will offer. Do you want to focus on stores and banks? Or do you want a company that handles private events and even bodyguard duties? Some of these private security companies handle all of this and more, while others specialize. You’ll need to choose because, in a few steps, you’ll need to name your business. This is easier to do once you have a clear picture of everything that it entails.
Finally, before your business gets off of the ground, you need to handle some important documents. Your company must be covered by some sort of liability insurance; just in case, something goes wrong. It also should be properly registered with the state, and have a tax identification number. However, before you start filling out all of those forms, your business needs a name.
What You Need To Get Started With Your Private Security Firm
Find a Name for Your Private Security Company
Naming a company can be tricky. It’s hard to change the name of a business once everything is established, choose wisely. On top of that, a good business name clearly evokes the company’s purpose. People need to be able to tell at a glance exactly what it stands for. So, the name of your security company may include the words “security” or “safety” for example. Or, you can name the business after yourself, by using your last name. However, you can also think about incorporating the name of the city you are operating in, for instance. As you can see, there are many possibilities and there is no limit to your creativity, as long as one can associate your company name with a security firm!
Start Designing Your Logo For Your Security Company
After your company officially has a name, it’s time to develop a logo. A good security company logo obviously includes the business’ title, but after that, all bets are off. The logo needs to look tough – since the people that you’ll hire to work for you will be. You can include images, such as an eagle or a badge, as these are often associated symbols with power, strength and protection. A security company logo shouldn’t look cartoon-ish in any way. Instead, stick to serious looking fonts, such as those with a serif, and basic colors, like green, blue, red, black, gray, gold, and silver. Don’t veer too much outside of the norm with this logo. Also, since the logo will go on everything from business cards to your company website, it needs to be in the correct format so that it fits on all kinds of marketing materials.
Building a Strong Security Force For Your Business
Finally, it’s time to put the other pieces of your business together. These include finding a location for your main office, as well as hiring employees. As we previously mentioned, you’ll have to find employees who are well trained and skilled in security. You have to ensure that they’ll have the required skills to keep people safe. However, you’ll also need some staff that is responsible for administration tasks, such as answering the phone or handling the invoice. This personnel does not necessarily require prior knowledge in security or protection, but still represents an important part of your workforce.
Marketing Your Private Security Firm
In order to find clients for your private security firm, you’ll need to do some well thought marketing and branding for your business. This starts with a solid plan that includes online marketing as well as offline activities. Since you already know what your target market will be, based on the questions that you answered above, these next steps are fairly easy.
Online Marketing: Create Awareness of Your Private Security Firm
In order to handle online marketing, your company will need a website with a blog attached, as well as some social media profiles. LinkedIn might be the best fit for this type of company, although if you’re targeting a younger demographic, you might be able to utilize Instagram as well. Thankfully, there are programs in place to help you coordinate your posts. Most of them connect your accounts, allowing you to schedule those posts in advance, for example.
Offline Marketing: Choose The Best Channel For Your Security Company
When it comes to offline or traditional marketing you first need to look out which channels you want to use for your security company. Those channels include for instance newspapers, television, and the radio. You can either set up interviews with various news outlets or even buy airtime and place the ads.
You can also benefit from other in-person types of advertising. For example, attending conferences, joining organizations, or meeting with community leaders to explain exactly what your private security company does. No matter what, all of these types of advertising need to be well-planned in order for you to achieve your business goals.
Conclusion: How To Lead Your Private Security Firm To Great Success
As you can see, it takes quite a bit of planning in order to start a successful private security company. However, once all of the plans are in place, your company will run like a well-oiled machine. Remember to choose your name wisely and allocate enough time and resources on the logo design. After you find your office space and your skilled set of employees, you can start finding your clients! to get them, keep in mind the marketing measures we have presented, whether offline or online! So nothing should stand in the way of the success of your private security company! Now your mission to bring more safety can start!