Private security firms handle a number of different tasks. Some offer security teams for private businesses, such as banks, while others tackle things like private events, in order to ensure that everyone stays safe. Still, others offer bodyguard training – and bodyguards – for VIPs. There really is no end to the number of things that these security firms do. There’s also quite a need for them, even if you aren’t in one of the busiest cities in the country. Starting your own private security company is always a great idea, as long as you have the time to take the necessary steps. There are a few loopholes to contend with, and you’ll need to know how to market your business. We’ll go over all of that here.
Why Start A Security Firm?
The first thing that you need to do is determine why you want to start a security company. Many of them are owned by former (and sometimes current) police officers who want to bring in a little extra income. These officers work off of the clock – and out of uniform – and they’re trained in the art of protection. To put it simply, they already have the necessary experience. If you want to start a private security company without this experience, you’ll need to undergo some training, or at least hire people with that knowledge.
In addition to this, you must decide which types of security your firm will offer. Do you want to focus on stores and banks? Or do you want a company that handles private events and even bodyguard duties? Some of these private security companies handle all of this and more, while others specialize. You’ll need to choose because, in a few steps, you’ll need to name your business. This is easier to do once you have a clear picture of everything that it entails.
Finally, before your business gets off of the ground, you need to handle some important documents. Your company must be covered by some sort of liability insurance; just in case, something goes wrong. It also should be properly registered with the state, and have a tax identification number. However, before you start filling out all of those forms, your business needs a name.
What You Need To Get Started
Naming a company can be tricky. It’s hard to change the name of a business once everything is established, so you need to pick one that you really like. On top of that, a good business name clearly evokes the company’s purpose. People need to be able to tell at a glance exactly what it does. So, the name of your security company should include the words “security” or “safety.” You can name the business after yourself, using your last name. This turns it into “so and so security firm.” However, it’s perfectly fine to use the name of the city that you’re located in or anything else that makes sense.
After your company officially has a name, it’s time to develop a logo. A good security company logo obviously includes the business’ title, but after that, all bets are off. The logo needs to look tough – since the people that you’ll hire to work for you will be. You can include images, such as an eagle or a badge, as these signify that you mean business. A security company logo shouldn’t look cartoon-ish in any way. Instead, stick to serious looking fonts, such as those with a serif, and basic colors, like green, blue, red, black, gray, gold, and silver. Don’t veer too much outside of the norm for this logo. Also, since the logo will go on everything from business cards to your company website, it needs to be in the correct format.
Finally, it’s time to put the other pieces of your business together. These include finding a location for your main office, as well as hiring employees. As we previously mentioned, you’ll have to find employees who are trained in security. They’ll have the required skills to keep people safe. However, you’ll also need some support staff, including people to answer the phone, handle the invoicing, and do a number of other tasks, such as marketing the business.
Marketing Your Firm
In order to find clients for your private security firm, you’ll need to do some marketing. This starts with a solid plan that includes online marketing, finding ways to spread the word about your company in person, and traditional advertising. Since you already know what your target market will be, based on the questions that you answered above, these next steps are fairly easy.
In order to handle online marketing, your company will need a website with a blog attached, as well as some social media profiles. Facebook and Twitter are the best ones for this type of company, although if you’re targeting a younger demographic, you might be able to utilize Instagram as well. Thankfully, there are programs in place to help you coordinate your posts. Most of them connect your accounts, allowing you to schedule those posts in advance.
When it comes to in person and traditional markets, you’ll need to do a little investigating. Those traditional markets include things like newspaper, television, and the radio. You can either set up interviews with various news outlets or even buy airtime and place the ads. Other in-person types of advertising are attending conferences, joining organizations, and even meeting with community leaders to explain exactly what your company does. No matter what, all of these types of advertising need to be well-planned.
It takes quite a bit of planning in order to start a successful security company. However, once all of the plans are in place, your company will run like a well-oiled machine. You’ll need to choose a name, a logo, find office space, and hire employees, but after that’s done, all that’s left is to find clients and work their events as required. Before you know it, your company will be ready to expand!